Copywriter | Social-media

5 days ago

Mumbai Metropolitan Region, India Katapult Full time ₹ 6,50,000 - ₹ 8,50,000 per year

Job Post – Copywriter (Social Media)
Role
: Copywriter

Designation
: Junior to Mid-Level Copywriter

Experience
: 1 – 4 years

Budget
: INR 6.5 – 8.5 LPA (depending on experience)

Location
: Mumbai (In-Office)

Industry
: Media / Advertising / Creative

About The Role
We're looking for a socially savvy
Copywriter
who lives and breathes internet culture, knows what makes content click, and can bring a brand's voice to life online.

Whether it's sharp Instagram captions, meme-driven posts, witty campaign lines, or thumb-stopping short scripts, you'll work with design and strategy teams to craft content that performs on the feed.

If you've worked on
social media retainers
for brands and have a portfolio to prove it, we'd love to meet you.

Key Responsibilities

  • Write copy across formats: static posts, carousels, reels, memes, stories, short scripts, campaign taglines.
  • Own social media calendars — from brainstorming ideas to final caption delivery.
  • Track platform trends, memes, pop culture, and bring fresh, reactive content ideas.
  • Ensure brand voice consistency across platforms (Instagram, YouTube, LinkedIn, Twitter/X).
  • Collaborate with designers, strategists, and social media managers for high-performing campaigns.
  • Balance speed + creativity: think fast, write faster, and keep quality intact.

What We're Looking For

  • Experience: 1– 4 years of social media copywriting at a reputed digital/creative agency.
  • Portfolio: Must showcase social-first brand work (posts, campaigns, video scripts).
  • Skills: Strong command of English (Hinglish/Hindi a plus), meme culture, and platform trends.
  • Traits: Detail-oriented, proactive, collaborative, and plugged into internet behaviour.
  • Mindset: Open to feedback, quick with iterations, and ready to push creative boundaries.

Knockout Criteria (Non-Negotiable)

  • Past experience working on social media retainer accounts.
  • Portfolio demonstrating social media campaigns and post-level copy.

Skills: social media,instagram,campaigns,calendars,captions,content strategy,platforms,storytelling,social media content creation,copywriting,understanding of digital trends,collaboration

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