Director Marketing

The HiLabs Story

HiLabs is a leading provider of AI-powered solutions to clean dirty data, unlocking its hidden potential for healthcare transformation. HiLabs is committed to transforming the healthcare industry through innovation, collaboration, and a relentless focus on improving patient outcomes.

HiLabs Team

• Multidisciplinary industry leaders
• Healthcare domain experts
• AI/ML and data science experts
• Professionals hailing from the worlds best universities, business schools, and engineering institutes including Harvard, Yale, Carnegie Mellon, Duke, Georgia Tech, Indian Institute of Management (IIM), and Indian Institute of Technology (IIT).

Job Title: Director of Marketing

Job Location: Pune/Bangalore, India

Job Summary

We are seeking a visionary Director of Marketing with 1215 years of progressive marketing leadership experience in scaling global B2B SaaS businesses, preferably in healthcare or data/AI sectors. The Director of Marketing will be responsible for setting HiLabs global marketing vision, leading an integrated team, and building a scalable demand engine that accelerates brand awareness, pipeline growth, and revenue impact.

This role demands a leader with both strategic foresight and operational excellencesomeone who can craft compelling narratives for C-suite audiences while also driving high-performing inbound and outbound marketing initiatives with measurable outcomes. The ideal candidate will combine a deep understanding of branding, GTM, digital marketing, and thought leadership with strong people-management skills and a proven record of growing marketing functions in high-growth environments.

Responsibilities

Strategic Leadership & Brand

• Define and own HiLabs global marketing strategy aligned with business and growth objectives.
• Strengthen HiLabs brand identity and establish the company as a recognized thought leader in healthcare data transformation.
• Lead positioning and messaging efforts for U.S. healthcare payers, and enterprise SaaS audiences.

Content & Thought Leadership

• Drive a content engine that produces high-quality blogs, whitepapers, webinars, videos, case studies, and executive decks.
• Elevate HiLabs voice in the healthcare and AI ecosystem through analyst relations, media outreach, and speaking opportunities.
• Partner with product and leadership teams to translate complex AI/data innovations into compelling business value stories.

Go-to-Market, Inbound & Outbound Initiatives

• Architect and execute end-to-end GTM strategies for product launches, partnerships, and new market entry.
• Lead inbound marketing initiativesSEO, thought leadership, content marketing, digital campaignsto build brand visibility and generate leads.
• Drive outbound marketing initiativesABM programs, targeted campaigns, field marketing, events, and outbound demand gen to engage enterprise buyers.
• Build scalable processes for pipeline generation and marketing attribution, ensuring tight alignment with sales.

Performance Marketing, Website & Analytics

• Lead a metrics-driven marketing culture, with ownership of MQL, SQL, pipeline influence, and ROI.
• Oversee digital marketing strategies including SEO/SEM, paid social, retargeting, and account-based campaigns.
• Maintain and continuously optimize the HiLabs website as a key demand-generation and brand assetensuring content accuracy, performance tracking, SEO alignment, and user experience improvements.
• Leverage tools like Hubspot, LinkedIn Campaign Manager, Google Analytics, and SEO platforms to optimize performance.

Cross-Functional Collaboration & Team Leadership

• Build, mentor, and scale a high-performing marketing team across brand, content, digital, performance, and product marketing.
• Collaborate closely with sales, product, design, employer branding, and leadership teams to ensure marketing strategies directly support business growth.
• Act as the bridge between marketing and revenue functions, ensuring alignment on ICPs, messaging, campaigns, and pipeline priorities.
• Establish best practices in marketing operations, campaign planning, automation, and analytics.

Requirements

• 12- 15 years of progressive experience in B2B SaaS marketing with proven leadership in global markets.
• Demonstrated success in scaling marketing functions and driving both inbound and outbound marketing initiatives.
• Strong expertise across branding, demand generation, digital marketing, and content development.
• Proven track record of building pipeline and revenue impact through cross-functional collaboration and data-driven marketing.
• Exceptional storytelling and communication skills tailored to executive-level audiences.
• Proficiency in leading marketing automation tools (Hubspot, LinkedIn Campaign Manager, SEO/SEM tools, Google Analytics).
• Bachelor's degree in marketing, Business, Communications, or a related field, and an MBA from a top-tier institute (mandatory).

Bonus If You Have

• Tier 1 college education fulltime
• Good B2B Saas Product Company working exp
• Deep knowledge of the U.S. healthcare ecosystem, especially payers and providers.
• Previous experience in high-growth startups or leading marketing transformations.
• Passion for healthcare innovation, AI, or data-driven transformation.

HiLabs Total Rewards

Competitive Salary, Accelerated Incentive Policies, H1B sponsorship, Comprehensive benefits package that includes ESOPs, financial contribution for your ongoing professional and personal development, medical coverage for you and your loved ones, 401k, PTOs & a collaborative working environment, Smart mentorship, and highly qualified multidisciplinary, incredibly talented professionals from highly renowned and accredited medical schools, business schools, and engineering institutes.