Digital Marketing
5 days ago
Digital Marketing & Creative Executive (On-Site | Chandigarh)
About VARNINI
VARNINI is a purpose-driven slow-fashion brand rooted in sustainability, zero-waste production, and storytelling through extinct species and Indian craft heritage. We are building a global voice for conscious fashion, and we're looking for a dynamic multitasker who thrives in a startup environment, combining agility, creativity, and innovation.
Key Responsibilities
Digital Marketing & Brand Growth
*Execute social media strategies across Instagram, Facebook, Pinterest, and LinkedIn.
*Analyse performance using insights/analytics and refine campaigns for growth.
*Assist with community engagement (comments, DMs, collaborations).
Content Creation & Design Support
*Create social media content (posts, reels, stories) using Canva, Adobe Suite, or AI-powered tools (MidJourney, ChatGPT, Runway, etc.).
*Support product shoots with moodboards, styling inputs, and coordination.
*Assist in design documentation: print placements, lookbooks, catalogues, and presentations.
*Write captions, blogs, and micro-stories aligned with the brand's sustainability narrative.
Creative & AI Innovation
*Explore and integrate AI tools for faster content ideation and design mockups.
*Assist the creative head with trend research, design ideas, and digital visualisation.
*Experiment with new media formats (interactive posts, AR try-ons, AI-assisted visuals).
Startup Support & Operations
*Be hands-on during launches, exhibitions, and pop-ups — from packaging to display setup.
*Contribute ideas for product development, marketing campaigns, and partnerships.
*Take ownership of small projects and deliver end-to-end.
Skills & Tools
*Basic to intermediate skills in Adobe Photoshop/Illustrator or Canva.
*Familiarity with AI tools for content creation & design.
*Knowledge of Meta Business Suite, Instagram Insights, and Google Analytics.
*Strong communication skills – storytelling, copywriting, and brand voice.
*Passion for sustainable fashion and creative problem-solving.
Qualifications
*Bachelor's degree in Marketing, Design, Fashion, Business, or related field.
*1–2 years of experience in digital marketing, design assistance, or content creation (internship + work experience considered).
*Startup or fashion brand exposure is a plus.
Why Join VARNINI?
*Be part of a sustainable fashion startup where no two days are the same.
*Work closely with the Founder's Team– your ideas will shape the brand's identity.
*Gain hands-on exposure to slow fashion, sustainability, and conscious storytelling.
Perks: First access to our collections, supportive team culture, and an opportunity to build a brand with a global vision.
Apply Now
If you're a creative multitasker who's excited about sustainable fashion, digital innovation, and storytelling, VARNINI is the place for you. Mail your portfolio to
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