Marketing Campaign Specialist

6 days ago

Hyderabad, Telangana, India Phenom People Full time ₹ 15,000 - ₹ 28,00,000 per year

Job Summary: At Phenom, were reimagining how marketing campaigns are planned, executed, and scaled as we grow - and we're looking for a tech-savvy, AI-obsessed Marketing Automation Specialist to lead that transformation. This isn't a back-seat role. You'll be the founding operator behind Phenom's next-gen AI marketing tech stack - bringing automation, personalization, and performance to life across our entire funnel.

You'll be the first in the role to lead the future of campaign execution at Phenom is not just optimizing what we do, but reinventing how we do it using AI. This is your chance to architect a system that turns personalization at scale from buzzword into reality.

Responsibilities:

  • Champion the design and execution of AI-powered campaigns, leveraging tools like ChatGPT, Claude, Perplexity, and Persado
  • Own campaign setup, testing, optimization, and reporting across HubSpot, Salesforce and Looker
  • Identify, build, scale AI use cases across email, landing pages, lead flows, nurture programs, and personalization journeys
  • Build and maintain an internal Prompt Engineering Playbook with best practices, prompt libraries, and agent templates
  • Collaborate with Demand Gen, Product Marketing, Content, and Marketing Ops to integrate AI workflows across the customer lifecycle
  • Constantly test and evaluate new tools, APIs, and low/no-code platforms that can supercharge performance and efficiency
  • Measure ROI of AI-driven efforts and bring visibility into what's working and what needs iteration

Work Experience

Requirements

  • 5+ years of experience in digital marketing, marketing automation, or product marketing (B2B SaaS preferred)
  • Expert in HubSpot and Salesforce campaign execution and tracking.
  • Deep, hands-on experience with AI tools like ChatGPT, Claude, Perplexity, Jasper, etc
  • Proven ability to build or integrate AI agents, prompts, and workflows into campaign and content operations
  • Familiarity with web development basics and LLM integration into no-code or API-driven environments
  • A builder's mindset: You've started, tested, and scaled AI-based initiatives before — and you're eager to do it again
  • Comfort working in high-speed, high-collaboration environments where experimentation and iteration are the norm
  • Exceptional organization, time management, and communication skills

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