Salesforce Marketing Cloud Senior Consultant

24 hours ago

Mumbai Airoli B F F Mumbai Maharashtra India Eclerx Services Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Associate Process Manager

Description

APM Key Roles and Responsibilities:

  • Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality
  • Be accountable for building integrations with internal and external apps on the platform
  • Work closely with data engineering team to build data integrations scalable into and out of the platform
  • Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content
  • Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures
  • Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products
  • Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously
  • Monitor data streams for latency and quality issues
  • Exposure of creating solutions based on campaign requirements
  • Exposure to create email campaigns using content builder in SFMC
  • AMP Scripting for dynamic builds.
  • Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding.
  • Should know about building block-based designs using the content builder
  • Should know building multi-channel journeys in SFMC
  • Should be well versed in creating and updating data extensions
  • Working knowledge of Automation Studio
  • Good knowledge of SQL queries

Technial Skills:

  • 5+ years of hands on experience working on Salesforce Marketing cloud
  • Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform
  • Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder.
  • Experience building applications and innovative email templates on the platform that drive business KPIs
  • Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used
  • Needs to understand the database structure to come up with exception handling while amp scripting
  • Fundamentally curious and always tinkering and exploring new tech

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