
Salesforce Marketing Cloud Senior Consultant
2 hours ago
Associate Process Manager
DescriptionAPM Key Roles and Responsibilities:
- Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality
- Be accountable for building integrations with internal and external apps on the platform
- Work closely with data engineering team to build data integrations scalable into and out of the platform
- Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content
- Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures
- Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products
- Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously
- Monitor data streams for latency and quality issues
- Exposure of creating solutions based on campaign requirements
- Exposure to create email campaigns using content builder in SFMC
- AMP Scripting for dynamic builds.
- Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding.
- Should know about building block-based designs using the content builder
- Should know building multi-channel journeys in SFMC
- Should be well versed in creating and updating data extensions
- Working knowledge of Automation Studio
- Good knowledge of SQL queries
Technial Skills:
- 5+ years of hands on experience working on Salesforce Marketing cloud
- Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform
- Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder.
- Experience building applications and innovative email templates on the platform that drive business KPIs
- Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used
- Needs to understand the database structure to come up with exception handling while amp scripting
- Fundamentally curious and always tinkering and exploring new tech
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