Ppc Executive

2 weeks ago

Noida, Uttar Pradesh, India Digivibrant Techsolutions Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Role & responsibilities:

  • Assist in planning, developing, and managing PPC campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
  • Perform keyword research, audience segmentation, and competitor analysis to improve campaign targeting.
  • Write and test ad copy, optimize creatives, and collaborate with design/content teams for landing page improvements.
  • Monitor daily campaign performance and ensure alignment with KPIs (CPL, ROAS, CTR, etc.).
  • Conduct A/B testing on ad creatives, bidding strategies, and audience targeting.
  • Track results using Google Analytics, Google Tag Manager, and ad platform dashboards.
  • Optimize campaigns to improve quality score, ad relevance, and conversion rates.
  • Stay updated with the latest PPC trends, platform updates, and best practices.

Preferred candidate profile:

  • Basic understanding of SEO and CRO.
  • Prior exposure to remarketing campaigns, lookalike audiences, and funnels.
  • Experience in managing and optimizing ad budgets.
  • Strong communication, analytical, and time-management skills.

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