
Ppc Executive
2 weeks ago
Role & responsibilities:
- Assist in planning, developing, and managing PPC campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Perform keyword research, audience segmentation, and competitor analysis to improve campaign targeting.
- Write and test ad copy, optimize creatives, and collaborate with design/content teams for landing page improvements.
- Monitor daily campaign performance and ensure alignment with KPIs (CPL, ROAS, CTR, etc.).
- Conduct A/B testing on ad creatives, bidding strategies, and audience targeting.
- Track results using Google Analytics, Google Tag Manager, and ad platform dashboards.
- Optimize campaigns to improve quality score, ad relevance, and conversion rates.
- Stay updated with the latest PPC trends, platform updates, and best practices.
Preferred candidate profile:
- Basic understanding of SEO and CRO.
- Prior exposure to remarketing campaigns, lookalike audiences, and funnels.
- Experience in managing and optimizing ad budgets.
- Strong communication, analytical, and time-management skills.
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