Marketing Cloud Developer

1. About the Role

An A360 Salesforce Marketing Cloud developer demands a mastery of both front-end and back-end technologies & is a critical role in delivering high quality and unique solutions to A360 customers. Our Developers are the heroes behind the scenes who bring to life solutions that benefit our customers. This role is constantly evolving with the speed of our partners and clients technology journeys and it is crucial to be aware and educated on new platform tools and technologies. 

1. About you

You have been described as incredibly curious, you love to deep dive and understand problems from every angle & explore self led learning opportunitiesYou are a big believer in asking why? Why are we doing this? Why is this question being asked? You don't take things at face value and constantly search for improvementCommunication is your strong suit, be it through email or in a meeting with internal team members or customer executives. You are clear and conciseYou enjoy solving complex and intriguing problems and are proud when you are able to develop a complex solutionYou are a seasoned Salesforce Marketing Cloud Developer with a passion for leveraging the Salesforce ecosystem to create cutting-edge marketing solutions.You excel in a collaborative environment, communicating effectively with both technical and non-technical stakeholders

1. Primary Responsibilities

Salesforce Marketing Cloud Development:

Design, implement, and manage end-to-end solutions using Salesforce Marketing Cloud, including email campaigns, mobile messaging, push notifications, and customer journeys.Customize and configure Marketing Cloud components (e.g., Automation Studio, Email Studio, Journey Builder, Mobile Studio, Web Studio).Ensure seamless integration of Marketing Cloud with Data Cloud and other external systems (e.g., CRM, MC Connect, third-party data sources).

Data Cloud Integration:

Leverage Salesforce Data Cloud to centralize customer data, providing a unified view for marketing activities.Implement data synchronization, data segmentation, and automation workflows to ensure accurate and real-time data availability for targeted campaigns.Collaborate with data engineering teams to design and optimize data pipelines for improved marketing analytics and reporting.

Campaign Management and Automation:

Implement and maintain automated marketing workflows, ensuring timely and relevant communication with customers at every touchpoint.Build, test, and optimize campaigns to maximize ROI, track performance, and recommend improvements based on data-driven insights.

Troubleshooting and Support:

Provide ongoing support, troubleshooting, and maintenance for Marketing Cloud environments.Monitor performance metrics and make data-driven decisions to optimize campaigns and workflows.

Agentforce (Bonus)

Integrate Agentforce with Salesforce Marketing Cloud to provide agents with real-time customer data, personalized journey insights, and seamless cross-channel communication.Optimize the workflow for customer support agents by utilizing AI-powered recommendations and automated responses, enhancing the customer experience.Collaborate with cross-functional teams to design efficient agent workflows, reducing manual tasks and improving service delivery.Ensure that all customer interactions are logged, analyzed, and acted upon to drive actionable marketing and customer service strategies.

1. Required Qualifications

Experience:

At least 2-4 years of hands-on experience working with Salesforce Marketing Cloud, with a deep understanding of its features and capabilities.Strong experience with Salesforce Data Cloud, including data integration, segmentation, and management.Experience with Marketing Cloud Personalization is strongly preferred.

Technical Skills:

Proficiency in AMPscript, SQL, and HTML/CSS for developing dynamic content, landing Pages and email templates.Expertise in Automation Studio, Journey Builder, Email Studio, Mobile Studio, and similar Marketing Cloud tools.Solid experience with APIs, including integration of Salesforce with external systems (e.g., third-party platforms, CRMs, databases).Familiarity with other Salesforce products, such as Sales Cloud, Service Cloud, and Commerce Cloud, is a plus.Familiarity with Salesforce Agentforce tools and their integration with Marketing Cloud and Data Cloud is a plus.

Certifications:

Minimum - Salesforce Marketing Cloud Developer CertificationSalesforce Marketing Cloud Email Specialist is a plus.Salesforce Data Cloud Consultant certification is a plus.Salesforce AI Specialist is a plus

Education:

A bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.

If you're passionate about Salesforce technologies, have a flair for data-driven marketing solutions, and enjoy building personalized customer experiences, we'd love to hear from you. Join our team and help us create exceptional customer journeys through innovative Salesforce solutions

Shift Timings -3PM IST to 12AM IST

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