AM - Performance Marketing

Additional Information

Required Experience

3 - 6 Years

Skills

Affiliate marketing,

Google ads,

meta ads

• 1 more

About Khatabook:

Khatabook is India's leading digital ledger and business management platform empowering

MSMEs with simple, mobile-first solutions. We create content that reaches millions of

merchants, entrepreneurs, and digital business owners across India.

We're looking for an Associate Manager - Performance Marketing who can own performance

outcomes end-to-end across Affiliate Marketing, Google (UAC/Search/YouTube), and Meta,

with a strong bias for experimentation and efficiency.

What You'll Do:

• Own and scale performance marketing across Affiliate networks, Google, and Meta

(user acquisition)

• Build a testing engine for creatives, audiences, and funnels
• Drive measurable improvements in CPI/CAC, ROAS, retention, and payback
• Partner closely with Creative, Analytics, and CLM to improve conversion and LTV
• Set up tracking hygiene and attribution alignment across platforms (events, postbacks,

MMP reporting)

Key Responsibilities:

• Media & Growth Ownership

• Plan, launch, and optimize campaigns across Meta, Google, and Affiliates

• Manage budgets, pacing, and performance guardrails with daily reporting
• Build channel-level playbooks (what works, why it works, how to scale)
• Affiliate Marketing
• Onboard, manage, and scale affiliate partners/networks
• Define rules for traffic quality (fraud checks, caps, payout models,

blacklists/whitelists)

• Improve partner performance via offers, creatives, and funnel iteration
• Experimentation & Optimization
• Run structured A/B tests: hooks, creatives etc.
• Diagnose drops across the funnel (click install activation purchase) and fix

with cross-functional action

• Creative Performance
• Write crisp creative briefs: hook hypotheses, angles, personas, CTAs
• Work with creative team to ship high-volume variations and learn fast
• Measurement & Analytics
• Ensure clean event mapping + dashboards (channel, campaign, cohort)
• Monitor anomalies: attribution drift, low-quality traffic, sudden CPI/CAC spikes

Must-Have Skills:

• Proven experience with Affiliate Marketing (partners, payouts, quality controls, fraud

signals)

• Hands-on experience scaling Meta Ads + Google Ads (UAC/Search/YouTube) with

strong optimization depth

• Strong analytical comfort: funnels, cohorts, incrementality thinking, reporting discipline
• Experience with MMPs (AppsFlyer/Singular/Adjust) and deep linking setup
• Knowledge of fraud prevention patterns (click spamming, IP/device anomalies, incentive

abuse)

• Creative-first performance mindset: angles, hooks, iteration velocity

Who You Are

• You're numbers-driven, but you don't hide behind dashboards: you ship fixes fast

• You're curious and structured: hypothesis test learn scale

• You're comfortable in high pace and high accountability environments

• You're sharp on execution: clean naming, clean reporting, clean handoffs

Experience

• 3-6 years in performance marketing (startup/agency preferred)
• Clear proof of outcomes: scaled spend with efficiency (CPI/CAC/ROAS), improved

funnel conversion, or profitable affiliate growth

• Comfortable owning targets and explaining results with clarity

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About Company

About Khatabook

We exist to empower India's 60 Million strong MSMEs. Our users' motives, methodology, expectations and behaviour are significantly different from our own when they interact with the internet and technology ecosystem which makes it harder to build for them, to solve that. Our first offering – is an Android App that has been downloaded over 10 crore+ times, which has resulted in having an active merchant base of over 9 million users.

As more businesses are adopting digital for business than ever before, Khatabook's goal can be summed up simply - Empowering merchants by simplifying their business by

• Building a complete business management platform.
• Helping businesses increase their incomes by providing them the power of technology and ammunition of insights & digital reports.
• Offering a platform catering to the specific needs of the MSME space.

We are an equal opportunity workplace. We expect your authentic, original selves at work always and stand against discrimination on the basis of caste, creed, gender, religion or background.