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Public relations

2 weeks ago

Mumbai, Maharashtra, India Rainmaker Consults Full time ₹ 9,00,000 - ₹ 12,00,000 per year

PR Associate- Business Segment

Job Description:

We are seeking an experienced and dynamic
PR Associate
to join our team. This role is integral in shaping the public perception of our brand through strategic communication, media outreach, and event management.

Key Responsibilities:

  • Develop PR Strategies: Create and implement comprehensive PR strategies that align with the brand's goals, ensuring clear communication with our target audience.

  • Media Relations: Establish, build, and maintain strong relationships with key media contacts, influencers, and industry stakeholders to generate meaningful media coverage and opportunities.

  • Media Engagement: Manage media inquiries, coordinate interviews with company spokespersons, and pitch proactive stories to relevant media outlets.

  • Event Management: Organize, manage, and attend press events, product launches, media tours, and other related PR activities, ensuring a seamless execution and maximum exposure for the brand.

  • Media Monitoring & Reporting: Track and analyze media coverage, preparing regular reports on PR activities, performance metrics, and overall impact.

  • Collaboration with Marketing: Work closely with the marketing team to ensure brand messaging is consistent across all platforms and campaigns.

  • Industry Awareness: Stay updated on industry trends, competitor activities, and identify potential PR opportunities to maintain a competitive edge.

Qualifications & Experience:

  • Proven experience in corporate segment of PR, with a strong understanding of the industry landscape.

  • Exceptional writing, communication, and organizational skills.

  • A well-established network of media contacts and industry professionals.

  • Strong project management skills, with experience in managing multiple PR campaigns simultaneously.

  • Ability to work under pressure, manage crises, and provide strategic responses swiftly.

Job location:
Worli

Days:
Monday to Friday (In office)

Hours
: 9:30 - 6:30pm