SEO Content Writer
1 week ago
The charter for this role will include:
- Manage the creation and distribution of content aligned with our Content and SEO Strategy.
- Drive content strategy, ensuring alignment with business goals and customer needs.
- Run content experiments, analyse performance, and iterate to optimise results.
- Shape content standards and ensure consistency across all touchpoints.
Ideal Persona would:
- 3+ years of experience in writing long form content for various channels.
- Strong background in B2C/D2C marketing with experience in writing and editing content for SEO.
- Proven track record in content strategy and execution, with hands-on experience in writing and managing content across channels.
- Strong problem-solving ability, capable of handling complex content challenges and driving measurable results.
- Excellent collaboration skills with experience managing cross-functional teams and working with multiple stakeholders.
- Passionate about staying ahead of industry trends, continuously innovating in content marketing strategies.
- Well-versed in the study abroad industry and comfortable writing and rewriting content across different topics and formats.
- Familiarity with editorial writing, publishing, and design tools such as Grammarly, WordPress, Canva, and others. Experience with SEO and keyword research tools such as Semrush is a plus.
- Adept at writing quickly under strict deadlines and working with SEO analysts, designers, and domain experts to produce compelling long-form content (blogs, landing pages, website content)
- A team player who can share clear feedback and navigate the organization to get the job done.
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