Senior Content Strategist

5 days ago

Gurgaon, Haryana, India GLOBELANCE Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Industry & Sector
A full-service digital marketing and creative agency operating across B2B and B2C industries — specialising in content-led growth, performance marketing, and integrated brand storytelling. We craft multi-channel campaigns that drive traffic, engagement, and measurable business outcomes for enterprise and mid-market clients.

Primary job title:
Senior Content Strategist

Role & Responsibilities

  • Define and own content strategy for client accounts: establish audience segmentation, content pillars, tone of voice, and channel mix aligned to business goals.
  • Create and manage editorial calendars across blogs, social, email, and owned channels; coordinate briefs, deadlines, and cross-functional delivery with creative, SEO, and paid teams.
  • Conduct content audits and gap analyses to prioritise topical coverage and repurposing opportunities; recommend content roadmaps to improve organic visibility and conversion.
  • Lead keyword research and SEO-driven content planning; set on-page optimisation standards and collaborate with SEO specialists to implement technical recommendations.
  • Measure content performance using analytics and reporting frameworks; produce insight-driven reports and optimisation plans to improve CTR, engagement, and lead quality.
  • Mentor and review work from copywriters and content producers; ensure editorial excellence, brand consistency, and scalable content operations across accounts.

Skills & Qualifications
Must-Have

  • Content strategy
  • Editorial planning
  • SEO
  • Keyword research
  • Content audits
  • WordPress
  • Google Analytics
  • Ahrefs

Preferred

  • HubSpot CMS
  • Content performance dashboards
  • B2B SaaS content expertise

Benefits & Culture Highlights

  • Collaborative, on-site agency environment with hands-on mentorship and cross-discipline exposure.
  • Opportunities to lead client-facing strategy and shape editorial vision for diverse sectors.
  • Professional development support, agency workshops, and performance-linked incentives.

Location & Workplace
On-site role based in India. This position requires regular in-office collaboration with client teams and internal stakeholders.

Skills: ahrefs,google analytics,content strategy,keyword research,wordpress,editorial planning,strategy,seo,digital marketing

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