Digital Marketing Manager

2 weeks ago

Nungambakkam High Road Chennai Tamil Nadu, India GuiRes Solutions Pvt Ltd Full time ₹ 3,00,000 - ₹ 4,00,000 per year

Job description:

Job Title: Digital Marketing Manager -Immediate Joiner

Location: Nungambakkam

Employment Type: Full-Time

Experience Required: 3 to 5 Years

Salary: As Per industry norm

Job Summary:

We are looking for a strategic and performance-driven Digital Marketing Manager with strong analytical skills to lead our digital marketing efforts. The ideal candidate will be responsible for planning, executing, and optimizing data-driven campaigns across all digital platforms. You should have a deep understanding of marketing analytics and the ability to turn data into actionable insights that drive growth.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies with a strong focus on data analysis and ROI-driven decision-making.
  • Lead and mentor the digital marketing team, ensuring alignment with business objectives.
  • Oversee SEO, SEM, paid advertising, social media, email marketing, content marketing, and affiliate marketing.
  • Use tools such as Google Analytics, Google Data Studio, and other BI platforms to analyze performance metrics and optimize campaigns.
  • Track KPIs including CTR, CPA, ROI, bounce rate, and conversion rate; provide regular reports with insights and actionable recommendations.
  • Collaborate with cross-functional teams to create high-impact digital campaigns that align with customer behavior and analytics data.
  • Manage the digital marketing budget and ensure cost-effective advertising spend.
  • Stay up-to-date with industry trends, tools, and best practices in digital marketing and analytics.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field (Master's preferred).
  • 3+ to 5+ years of experience in digital marketing, with at least 2 years in a managerial or leadership role.
  • Strong analytical mindset with the ability to interpret complex data and present clear, actionable insights.
  • Proficiency in tools like Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and Data Studio.
  • Familiarity with marketing automation and CRM platforms such as HubSpot, Zoho, or Salesforce.
  • Excellent leadership, communication, and project management skills.

Contact Detail :

Job Types: Full-time, Fresher

Pay: ₹30, ₹40,000.00 per month

Benefits:

  • Paid sick time
  • Provident Fund
  • Work from home

Work Location: In person

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