
Internship - CRM
3 days ago
Internship CRM Goal of the Project:
Enhancing customer relationship management and implementing effective retention marketing strategies to drive customer loyalty and repeat business.
Objective:Assist in developing and executing CRM and retention marketing initiatives for Tata CLiQ. Focus on customer engagement, satisfaction, and fostering long-term relationships through targeted content and communication.
Deliverables:- Customer Segmentation: Collaborate on identifying and segmenting customer groups for personalized communication.
- Coordinate strategies to help drive traffic and customer retention.
- Work on setup of remarketing and customer lifecycle management project.
- Market research and competitors analysis and benchmarking.
- Customer Retention Rate: Evaluate the percentage of customers retained over a specified period through strategies implemented.
- Improvement in CRM channel share to the business.
- Collaboration with Teams: Assess the level of collaboration with other teams, particularly customer support and marketing.
- Contribution to Ideation: Measure the contribution to brainstorming sessions and the generation of new ideas for CRM and retention strategies.
- Recent MBA graduate or pursuing a degree in Marketing, Business, or related field.
- Strong communication and writing skills.
- Analytical mindset with the ability to interpret data and draw insights. Familiarity with CRM tools and marketing automation platforms is a plus.
This internship offers a unique opportunity to gain hands-on experience in CRM and retention marketing, contributing to the growth and success of Tata CLiQ.
Locations:Empire Plaza 2, Vikhroli (West), Mumbai, Maharashtra, India
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