Internship - CRM

2 days ago

Mumbai, Maharashtra, India tata unistore (tata cliq) Full time ₹ 3,00,000 - ₹ 6,00,000 per year
Job Description

Internship CRM Goal of the Project:

Enhancing customer relationship management and implementing effective retention marketing strategies to drive customer loyalty and repeat business.

Objective:

Assist in developing and executing CRM and retention marketing initiatives for Tata CLiQ. Focus on customer engagement, satisfaction, and fostering long-term relationships through targeted content and communication.

Deliverables:
  • Customer Segmentation: Collaborate on identifying and segmenting customer groups for personalized communication.
  • Coordinate strategies to help drive traffic and customer retention.
  • Work on setup of remarketing and customer lifecycle management project.
  • Market research and competitors analysis and benchmarking.
Measure of Success:
  • Customer Retention Rate: Evaluate the percentage of customers retained over a specified period through strategies implemented.
  • Improvement in CRM channel share to the business.
  • Collaboration with Teams: Assess the level of collaboration with other teams, particularly customer support and marketing.
  • Contribution to Ideation: Measure the contribution to brainstorming sessions and the generation of new ideas for CRM and retention strategies.
Qualifications:
  • Recent MBA graduate or pursuing a degree in Marketing, Business, or related field.
  • Strong communication and writing skills.
  • Analytical mindset with the ability to interpret data and draw insights. Familiarity with CRM tools and marketing automation platforms is a plus.

This internship offers a unique opportunity to gain hands-on experience in CRM and retention marketing, contributing to the growth and success of Tata CLiQ.

Locations:

Empire Plaza 2, Vikhroli (West), Mumbai, Maharashtra, India

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