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Sr. Digital Marketing Executive

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Coimbatore, Tamil Nadu, India Happy Labs Full time ₹ 1,50,912 - ₹ 3,78,291 per year

We are seeking a Digital Marketing Executive with 2 year of experience to assist in planning, executing, and optimizing our online marketing efforts. The ideal candidate should have a basic understanding of digital marketing strategies, social media management, SEO, and paid advertising. This role offers an excellent opportunity to grow in the digital marketing space while working on exciting projects. Key Responsibilities:Social Media & Content Marketing Manage and create engaging content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Schedule posts, track engagement, and respond to comments/messages. Assist in developing and executing content strategies for blogs, newsletters, and websites. SEO & Website Management Perform basic keyword research and assist in optimizing website content. Monitor and update website SEO elements (meta tags, internal linking, etc.). Analyze website traffic using tools like Google Analytics and provide insights. Paid Advertising & Campaigns Assist in running Google Ads and social media advertising campaigns. Monitor ad performance and optimize campaigns for better results. Research audience behavior and trends to improve targeting strategies. Email & Performance Marketing Create and manage email marketing campaigns (newsletters, promotional emails). Track campaign performance and suggest improvements. Report on digital marketing KPIs, trends, and insights. Requirements & Skills: 1+ year of experience in digital marketing. Basic knowledge of SEO, Google Ads, Meta Ads, and content marketing. Familiarity with tools like Google Analytics, SEMrush, Canva, and Mailchimp. Strong communication and creativity skills. Ability to work in a fast-paced environment and meet deadlines. Preferred Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Certifications in Google Ads, Meta Ads, or SEO (preferred but not mandatory). Experience in e-commerce or startup environments is a plus.

Job Type: Full-time

Pay: ₹14, ₹31,230.99 per month

Work Location: In person