Head of Marketing

5 days ago


Pitampura, Delhi, India Proviso Full time ₹ 4,00,000 - ₹ 7,00,000 per year

Role Purpose

Build and lead the end-to-end marketing engine for our toys brand, owning brand strategy, offline retail presence, digital performance marketing, and campaign execution to drive awareness, sales, and profitable growth. This role partners closely with management to set quarterly/annual plans, budgets, and ROI targets, and then delivers through a blend of in-house team, agencies, and channel partners.

Key Responsibilities

A) Strategy, Planning & Governance

· Create the annual/quarterly marketing plan and calendar (brand, product launches, retail, performance), linked to revenue targets.

· Own the marketing budget; prepare monthly budget vs. expected ROI, present to management, and adjust based on performance.

· Define brand positioning, architecture, and messaging for product lines and age groups; ensure consistency across channels.

· Build the marketing operating model (in-house vs agency mix), KPIs, dashboards, and review

B) Offline Marketing & Retail Enablement

· Drive product placement on shelves at toy stores, modern trade, and key retail chains; create planograms and shelf strategies.

· Lead packaging development (structure, graphics, unboxing, compliance marks); run cost-quality A/Bs with vendors.

· Own retail visibility: POSM, display units, end-caps, standees; trade promos and sell-out activations.

· Coordinate with Sales/GT for distributor/dealer rollouts and retail training.

C) Digital & Performance Marketing

· Plan and run digital campaigns across Google (Search/Shopping/PMax/YouTube) and Meta (IG/FB), aligned to launch and seasonal moments.

· Own paid media strategy (prospecting, retargeting, retention), audience creation, creative briefings, and measurement frameworks.

· Run lead-generation ads for partnerships, distributors, and B2B buyers (schools, activity centers, gifting).

D) E-commerce & Website Growth

· Partner with e-commerce team for Amazon/Marketplace ads and merchandising; coordinate hero SKUs, A+ content, reviews.

· Own D2C site demand generation (traffic, CVR, AOV, MER) with CRO experiments, bundles, and content.

· Drive CRM/retention (email/WhatsApp), influencer/creator collaborations, and UGC programs.

E) Content, Creatives & Brand Assets

· Lead creative direction for product photos, videos, reels, landing pages, and ad creatives.

· Please brand promotion through influencer marketing

· Maintain brand guidelines; ensure child-safe, parent-reassuring messaging (age-appropriateness, materials, safety).

F) Analytics & Insight

· Set up GA4/GTM dashboards; consolidate marketplace, website, and retail sell-out into a single weekly view.

· Track MER/ROAS, CAC/LTV, share of voice, search rank, and retail sell-out to optimize investments.

G) Team & Vendor Management

· Hire, mentor, and manage a lean team (performance marketer, content/creative, community/CRM) and agencies (media/creative/PR).

· Vendor management: packaging agencies, printers, POSM fabricators, event/expo partners.

Key Performance Indicators (KPIs)

· Revenue influenced by marketing; channel-wise MER/ROAS within targets.

· Traffic growth (organic/paid), CVR and AOV lift for D2C; Amazon search rank on priority keywords.

· Retail metrics: store count with planogram compliance; sell-out uplift during activations.

· Cost per lead (B2B/distributor) and qualified lead-to-close rate.

· Brand health: review volume/ratings, social engagement, share of voice.

· On-time delivery of launch/campaign calendar and budget adherence.

Qualifications & Experience

· MBA/PGDM preferred (Marketing/Brand), or equivalent experience.

· 7–12 years in marketing with proven ownership of both offline and digital; toys/kids/CPG/e‑commerce experience required.

· Hands-on with Google & Meta Ads, GA4/GTM, and basic marketplace advertising; strong packaging and retail marketing exposure.

· Comfortable with budgeting, forecast models, and presenting to leadership.

Skills & Competencies

· Strategic planning blended with executional rigor; test-and-learn mindset.

· Omni-channel GTM, performance marketing, and retail merchandising.

· Storytelling and creative briefing; ability to judge effective creative.

· Data-driven decision making; dashboarding and Excel proficiency.

· Team leadership, vendor negotiation, and cross-functional collaboration.

Job Types: Full-time, Permanent

Pay: ₹40, ₹70,000.00 per month

Benefits:

  • Provident Fund

Experience:

  • Sales & Marketing: 7 years (Preferred)
  • toys/kids/CPG/e‑commerce: 3 years (Preferred)

Work Location: In person


  • Marketing Head

    7 days ago


    Pitampura, Delhi, India Study Palace Hub Pvt. Ltd. Full time ₹ 3,00,000 - ₹ 4,00,000 per year

    Only Females CandidatesJob OverviewWe are seeking an experienced and dynamic Marketing Head to lead our marketing team and drive the overall brand strategy, customer acquisition, and revenue growth. The ideal candidate will be responsible for planning, developing, implementing, and monitoring marketing strategies across all channels to position our brand...


  • Pitampura, Delhi, India V4B Digital Solutions Pvt. Full time ₹ 30,000 - ₹ 45,000 per year

    Job Description· Motivated, self-driven individual who is looking to work in a lean and dynamic team· Identify and reach out to new business prospects/leads based on predefined criteria· Should be able to research target accounts, identify key players and generate interest· Ideally, have experience in the technology industry prospecting and selling...

  • SEO Specialist

    2 days ago


    Pitampura, Delhi, India Matebiz Pvt Ltd Full time ₹ 10,000 - ₹ 35,000 per year

    Job Title: SEO ExecutiveExperience Required: 6 months – 3 yearsSalary Range: ₹10,000 – ₹35,000 (depending on skills & experience)Job Location: NSP Delhi.Job Overview:We are looking for a passionate and results-driven SEO Executive with a solid understanding of all aspects of Search Engine Optimization. The ideal candidate should be able to develop,...

  • SEO Executive

    7 days ago


    Pitampura, Delhi, India Orbitol intelligence Pvt Ltd Full time ₹ 15,000 - ₹ 1,80,000 per year

    Key Responsibilities – SEO ExecutivePerform keyword research and competitor analysis.Implement on-page SEO (meta tags, headings, URLs, internal linking).Execute off-page SEO and link-building activities.Conduct technical SEO audits and coordinate fixes.Optimize website and blog content for search visibility.Track, analyze, and report SEO performance using...

  • Account Manager

    4 days ago


    Pitampura, Delhi, India Dorek International Pvt Ltd Full time ₹ 4,80,000 - ₹ 6,00,000 per year

    Urgenlty HiringUrgently required a candidate for AccountantA well experienced accountant with good knowledge of Tally is required for our head office WazirpurAn Account Manager is responsible for strengthening relationships with existing clients, ensuring satisfaction, and driving incremental sales through upselling and cross-selling.Key...


  • Pitampura, Delhi, India beBeeService Full time ₹ 6,00,000 - ₹ 8,00,000

    Our organization is seeking a skilled Service Coordinator to support our sales team in delivering exceptional smart solutions.About the RoleThe Service Coordinator will play a pivotal role in facilitating seamless administrative and operational processes, ensuring timely resolution of service requests and driving new business growth.Coordinating post-service...

  • Sales Executive

    2 weeks ago


    Pitampura, India World Peace Institute of United Nations Council Full time

    Company Name: World Peace Institute of United Nations Council Company Website : wpiun.org Head Office: 201. 2nd floor best business park netaji subhash place, pitampura (nearest metro station is nsp) New delhi -110034 CV consideration : public relation officer (PRO) **Job Type**: 10-7(day shift) Salary : till 25k (plus incentives) Dress Code : Formals...

  • Digital Marketing

    1 day ago


    Pitampura, Delhi, Delhi, India AMERICAN ACADEMY OF FINANCIAL MANAGEMENT Full time

    **Roles & Responsibilities**: 1. Creative making for social media posting 2. Regular social media posting as per schedule 3. Social Media Engagement in Groups etc. 4. Running and monitoring Campaigns on social media 5. Using Paid Tools for connecting with potential decision-makers 6. Identifying/ researching Google Keywords 7. Running & Monitoring Google...


  • Pitampura, Delhi, Delhi, India Study Palace Hub Pvt. Ltd. Full time

    **Job Title**:Digital Marketing Executive **Location**:[Office No. 609, 6th floor | Pearl Business Park | Netaji Subhash Place | Pitampura| New Delhi - 110034 | India] **Salary Package**:₹ 15,000 - ₹ 20,000 per month **About Us**: Study Palace Hub Pvt Ltd is a leading education consultancy based in Delhi. We specialize in connecting students with the...


  • Pitampura, Delhi, Delhi, India A Client of Career Brain Consultancy Full time

    Set up meetings with potential clients and listen to their wishes and concerns - Prepare and deliver appropriate presentations on products and services - Create frequent reviews and reports with sales and financial data - Ensure the availability of stock for sales and demonstrations **Salary**: ₹15,000.00 - ₹20,000.00 per month Schedule: - Day...

  • Sales Coordinator Mis

    2 weeks ago


    Pitampura, Delhi, Delhi, India Wealth Bucket Capital Private Limited Full time

    Co-ordinating with the sales team for their sales performance tracking & head office Instruction followup. - Tracking the sales team performance for all north india team on day to day basis. - Reporting the sales team performance on daily basis. - Preparing MIS report & sharing the final analysis report to management for further strategy development. -...

  • CRM Mis

    1 week ago


    Pitampura, Delhi, Delhi, India Wealth Bucket Capital Private Limited Full time

    **Job description** - Co-ordinating with the sales team for their sales performance tracking head office Instruction follow-up. - Tracking the sales team performance for all north india team on day to day basis. - Reporting the sales team performance on daily basis. - Preparing MIS report sharing the final analysis report to management for further strategy...

  • Content Writer

    2 weeks ago


    Pitampura, Delhi, Delhi, India Sri Venkatesh Aromas Full time

    **Key Responsibilities**: - **Content Creation**: - Research and produce well-written articles, guides, case studies, product descriptions, landing pages, and other forms of content. - Develop content that is aligned with the brand’s voice, tone, and messaging guidelines. - Ensure all content is accurate, engaging, and relevant to the target audience. -...

  • SEO Executive

    3 days ago


    Pitampura, Delhi, Delhi, India The Bulk Cart Full time

    **Job Summary**: **Key Responsibilities**: - Conduct keyword research and implement keyword strategies to drive traffic to the website. - Optimize on-page elements such as meta titles, meta descriptions, headings, internal linking, and URL structures to improve organic rankings. - Monitor and analyze website performance using tools like Google Analytics,...

  • Student Counselor

    1 week ago


    Pitampura, Delhi, Delhi, India Edumentor Educational Services Full time

    **EduMENTOR Educational Services**Pvt. Ltd. is seeking a passionate and driven to join our team in Delhi, NCR. **About EduMENTOR** EduMENTOR is amongst Delhis largest Test Prep service providers. Spread across 18 branches we mentor more than three thousand five hundred students every year for national level entrances. EduMentor is a counseling support...

  • SEO Executive

    5 days ago


    Pitampura, Delhi, Delhi, India Digifuels Full time

    Job Title: SEO Expert Location: Pitampura **Salary**: Up to 30,000 per month Experience: Minimum 1-2 years Job Overview: Key Responsibilities: On-Page SEO: Conduct website audits to identify areas for improvement Optimize website components (meta tags, headings, URLs, alt text, etc.) Improve website speed and performance Ensure proper internal linking...