Social Media Marketing

1 week ago

Delhi, Delhi, India The Professional World Full time ₹ 2,50,000 - ₹ 12,00,000 per year

Job Description: Social Media Manager

Location: Okhla Phase 3, Delhi

Company: The Professional World Pvt Ltd (Beauty Industry)

About Us:

The Professional World Pvt Ltd is a leading name in the beauty industry, dedicated to providing innovative solutions and high-quality products. We are looking for a creative and results-driven Social Media Manager to enhance our brand presence, engage with our audience, and drive growth across digital platforms.

Job Summary:

As a Social Media Manager, you will be responsible for developing and executing our social media strategy to increase online presence, brand awareness, and customer engagement. You will work closely with the marketing team to create content that aligns with our brand voice and objectives.

Key Responsibilities:

  • Develop and implement social media strategies to increase brand awareness, engagement, and traffic.
  • Manage all social media channels (Instagram, Facebook, Twitter, LinkedIn, etc.), ensuring consistent messaging and visual representation.
  • Create and schedule engaging content, including graphics, videos, and copy, to promote beauty products, services, and company events.
  • Monitor, track, and report on social media performance using analytics tools (e.g., Google Analytics, Hoot suite, etc.), adjusting strategies as needed.
  • Engage with the online community, responding to customer inquiries, comments, and messages in a timely manner.
  • Stay up-to-date with the latest trends, tools, and best practices in social media and the beauty industry.
  • Collaborate with influencers, beauty bloggers, and other partners to boost brand visibility.
  • Plan and execute social media campaigns, contests, and giveaways to drive engagement.
  • Manage paid social media advertising campaigns to increase reach and conversions.
  • Create and maintain a content calendar to ensure timely and consistent posting.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (4+ years) as a Social Media Manager or similar role, preferably in the beauty industry.
  • Strong understanding of social media platforms, trends, and analytics.
  • Excellent writing, editing, and communication skills.
  • Creative mindset with the ability to think outside the box.
  • Experience with social media management and analytics tools.
  • Knowledge of paid advertising campaigns on social media platforms (Facebook Ads, Instagram Ads, etc.).

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