Digital Marketing Assistant

4 days ago

Chennai, Tamil Nadu, India ACSASS IT Full time ₹ 1,92,000 - ₹ 2,40,000 per year

We are seeking a highly motivated and skilled Digital Marketing professional with at least one year of experience to join our dynamic team in the Information Technology and Services industry. As a vital member of our marketing department, you will play a crucial role in developing and executing comprehensive digital marketing strategies that enhance our brand visibility, engage target audiences, and drive lead generation. This position requires a deep understanding of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. You will collaborate with cross-functional teams to align marketing efforts with our overall business objectives. Your analytical capabilities will be essential as you assess campaign performance and derive actionable insights to optimize ongoing and future initiatives. Additionally, this role demands strong communication skills and creativity to devise captivating content that resonates with our audience. If you possess a passion for digital marketing and are eager to make a significant contribution to a forward-thinking company, we invite you to apply for this exciting opportunity to grow and advance your career in a supportive and innovative environment.

Responsibilities

  • Develop and implement digital marketing strategies to increase brand awareness.
  • Manage and optimize SEO and SEM campaigns to enhance website traffic and improve rankings.
  • Create engaging content for various digital platforms including social media, websites, and email campaigns.
  • Monitor and analyze campaign performance using analytics tools to provide actionable insights and reports.
  • Collaborate with the design team to produce visually appealing marketing materials and advertisements.
  • Conduct market research to identify trends and insights that inform marketing tactics.
  • Stay updated on industry trends and best practices to ensure competitive advantage in digital marketing practices.

Requirements

  • A bachelor's degree in Marketing, Business, or a related field.
  • At least one year of experience in digital marketing roles.
  • Solid understanding of SEO, SEM, PPC, and digital analytics.
  • Proficiency in using digital marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.
  • Strong analytical skills with the ability to interpret data and generate reports.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Job Type: Full-time

Pay: ₹15, ₹20,000.00 per month

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