Media Analyst TPA

Media Analyst TPA (L4)

About Us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn't happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target's global team and has more than 4,000 team members supporting the company's global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Pyramid Overview:

At its core, Roundel is about using Target's rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That's Roundel. It works on Target's platforms, like and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests' digital journey.

Position Overview:

As a Media Analyst, you will support Target's on-platform Search Team to help meet the needs of Performance Marketing and Target's Retail Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in monitoring performance of campaigns in their business book and sharing recommendations with their brand partners.  This vital role will interface closely with internal support teams and Target's agencies to improve marketing outcomes. The ideal candidate will have hands-on experience with search advertising platforms, bidding strategies, and a passion for leveraging data to drive advertising performance.

Responsibilities:

• Cultivate strong relationships with internal and external stakeholders, demonstrating a commitment to delivering exceptional service and impactful advertising solutions.

• Execute end-to-end campaign management seamlessly, collaborating with advertisers to align strategies and priorities.

• Track and communicate campaign performance through detailed, data-driven reports and insights, ensuring transparency and optimization.

• Partner with brand advertisers and internal account teams to analyze search ad performance and provide actionable, data-backed recommendations for improvement.

• Collaborate cross-functionally with teams such as Sales, Merchandising, Analytics, and Media Strategy to deliver cohesive, insights-led support that drives advertiser growth.

• Regularly monitor key performance metrics and implement proactive measures to enhance campaign outcomes.

• Advise brands on incremental investment opportunities, leveraging performance insights, category trends, and platform benchmarks.

• Share constructive feedback with product and platform teams to enhance campaign tools, reporting capabilities, and overall user experience

• Identify and assess emerging trends in platform usage and campaign performance to develop proactive support frameworks and best-practice playbooks.

• Co-lead business reviews and performance discussions with key internal stakeholders to align on strategy and growth opportunities.

About You:

• Bachelor's degree or higher in Marketing, Business, Economics, Analytics, or a related technical field.

• 4 - 7 years of experience in digital marketing, with a strong focus on search ads and bidding platforms.

• Proficiency with at least one or more retail media/search platforms (e.g., Google Ads, Amazon Ads, Criteo, Walmart Connect, Citrus Ad, Pacvue, Skai, etc.)

• Strong understanding of search marketing metrics and digital attribution models.

• Advanced Microsoft Excel & PowerPoint skills.

Non-Technical / Soft skills Requirement:

• Demonstrates exceptional communication skills and a strong ability to learn quickly.

• Maintains a high level of accuracy with strong attention to detail.

• Works effectively and independently with minimal supervision.

• Displays diligence, a solution-oriented mindset, and a proactive approach to problem-solving.

• Excels in project management, efficiently handling multiple tasks and deadlines while ensuring precision and quality across all campaign deliverables.

• Shows curiosity and analytical acumen in identifying trends, resolving issues, and driving continuous optimization.

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