Field Marketing Executive

3 days ago

Bengaluru, Karnataka, India 3cherryz Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Role of a Field Marketing Executive (FMCG Chips & Mixtures)

A Field Marketing Executive acts as the link between the company and the market. Their main role is to ensure product visibility, availability, and sales growth by executing marketing activities at the ground level.

Key Responsibilities

1. Market Development & Sales Support

  • Visit retail shops, distributors, and wholesalers to promote chips and mixtures.
  • Ensure product placement on shelves and racks for maximum visibility.
  • Convince shopkeepers to stock products and maintain adequate inventory.
  • Achieve sales targets in the assigned territory.

2. Product Visibility & Merchandising

  • Install POS (Point of Sale) materials like posters, danglers, wobblers, and banners.
  • Ensure products are displayed attractively in outlets.
  • Monitor and maintain FIFO (First In, First Out) to avoid expired stock.

3. Brand Promotion & Awareness

  • Conduct sampling activities to introduce products to customers.
  • Organize small promotional events (in stores, markets, schools, or fairs).
  • Collect consumer feedback and report it to the management team.

4. Distributor & Retailer Relationship

  • Build and maintain strong relationships with retailers, distributors, and stockists.
  • Resolve product-related issues (stock shortages, damages, or returns).
  • Ensure timely supply of products to retailers.

5. Competitor Analysis

  • Track competitor brands pricing, schemes, offers, and visibility.
  • Suggest new strategies to management to counter competition.

6. Reporting & Data Collection

  • Prepare daily/weekly sales and visit reports.
  • Share market insights, consumer preferences, and sales data.
  • Monitor sales performance in assigned routes/territories.

7. Marketing Campaign Execution

  • Support in executing local campaigns, roadshows, and activations.
  • Distribute free samples, coupons, or offers to attract customers.
  • Collect leads for bulk sales (canteens, schools, events).

Skills Required

  • Strong communication & persuasion skills.
  • Basic knowledge of FMCG distribution network.
  • Negotiation & relationship-building ability.
  • Market research and competitor tracking.
  • Self-motivated, target-driven, and ready to travel.

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