Content Writer and Creator

6 days ago

Noida, Uttar Pradesh, India SHYRA GROUP Full time ₹ 2,00,000 - ₹ 3,00,000 per year

Job Summary:

The Content Writer & Content Creator will be responsible for producing high-quality written and visual content across various platforms, including websites, blogs, social media, email campaigns, and digital marketing channels. This role combines strong writing, storytelling, and content production skills to create engaging, informative, and brand-aligned content. The ideal candidate will have a keen eye for detail, creativity, and a deep understanding of content trends, audience behavior, and digital marketing strategies.

Key Responsibilities:

  • Research industry-related topics and generate original, informative, and engaging content.
  • Write and edit blogs, website content, newsletters, social media posts, product descriptions, and marketing collateral.
  • Create visually compelling content for social media (e.g., graphics, videos, reels, carousels) using tools like Canva or Adobe Suite.
  • Collaborate with designers, marketers, and other stakeholders to align content with brand strategy and campaign goals.
  • Optimize all written and visual content for SEO, readability, and engagement.
  • Develop content calendars and ensure timely delivery of content across all platforms.
  • Maintain consistency in brand voice, tone, and style across all communications.
  • Conduct interviews and gather information from internal experts or external sources for content creation.
  • Track content performance using analytics tools and adapt strategies based on insights.
  • Stay up to date with industry trends, content marketing best practices, and platform algorithm changes.

Requirements:

  • 2–4 years of proven experience as a Content Writer, Content Creator, or in a similar role.
  • Exceptional writing, grammar, editing, and proofreading skills.
  • Strong storytelling abilities and the capacity to tailor content for different formats, channels, and audiences.
  • Experience with SEO principles and tools (e.g., SEMrush, Yoast, Google Keyword Planner).
  • Proficiency in using content creation tools such as Canva, Adobe Creative Suite, or similar.
  • Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML is a plus.
  • Solid understanding of social media platforms (Instagram, LinkedIn, X/Twitter, Facebook, TikTok) and their content formats.
  • Basic knowledge of video editing tools (e.g., CapCut, Adobe Premiere, Final Cut Pro) is an advantage.
  • Excellent time management, organizational, and communication skills.
  • Bachelor's degree in Communications, Journalism, Marketing, English, or related field preferred.
  • Portfolio of written content and creative work (including visual content or social media samples) is highly desirable.

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Work Location: In person

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