Senior Copywriter

2 weeks ago

Chennai GPO Chennai Tamil Nadu, India Sadhguru Technologies Pvt Ltd Full time ₹ 4,85,000 - ₹ 9,00,000 per year

Job Title: Senior Copywriter (On-Site)

Location: Chennai

Experience: 6+ years (agency experience required)

CTC: up to 9 LPA

Key Responsibilities

  • Attending briefing meetings to understand the creative aspects of the brief firsthand.
  • Conceptualizing strategies and briefs and creating content in tune with brand tone.
  • Craft 360 campaigns that are not only creative but also translate the client's business and communication goals into unique and winning deliverables.
  • Make day-to-day decisions on various assignments independently and in tune with be positive 24's strategic vision.
  • Ensure creative quality in every creative assignment.
  • Conceptualizing strategies and briefs and creating content in tune with brand tone.
  • Evaluate industry trends and competitor offerings to identify best practices and improve current offerings.
  • Approving creative content in terms of copies, scripts, campaign copies, case study content etc.
  • Incorporate feedback effectively and deliver polished, error-free copy on time.
  • Proofread and refine content to ensure clarity, accuracy, and brand consistency.
  • Support the creation of case studies and award submissions for successful campaigns.
  • Minimize rework by deeply understanding the brand's tone, audience, and messaging.
  • Leadership is crucial - work closely with juniors, both in Copy and Art, providing hand-holding, mentoring, and building trust in them.
  • Overall quality check of content written by team.
  • A proactive approach to content, with a keen eye for what's relevant and effective.

Profile Requirements and preferred skills

  • 5+ years relevant work experience in ideating, writing.
  • A Degree in Marketing, Advertising or relevant field.
  • A portfolio that showcases your range - campaign work, long-form and short-form writing, and brand thinking.
  • Able to use new, improved and apt methods of research.
  • Strong command over English language.
  • Demonstrates excellent attention to detail.
  • Excellent vocabulary.
  • Have in-depth understanding of all media marketing platforms.
  • Strong ideation and communication skills.
  • Proven ability to work independently and as part of a creative team.
  • Excellent command over language and attention to detail.
  • Up to date on creative trends.

Job Types: Full-time, Permanent

Pay: ₹485, ₹900,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

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