Executive - Customer Lifecycle Marketing (Clevertap / Web Engage)

1 day ago

Mumbai, Maharashtra, India BookMyShow Full time ₹ 5,00,000 - ₹ 15,00,000 per year

BookMyShow is India's biggest entertainment company. We are the go to entertainment platform for millions of transacting users who watch movies and out of home entertainment. We also produce and manage the biggest music events, live performances, sports, plays across India such as Lollapalooza, Coldplay, Ed Sheeran, Bandland, Guns N' Roses, U2, Cirque De Soleil, Indian Premier League and others. Our rocketship (BookMyShow) launched in 2007, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999) and we are travelling at breakneck speed as we grow across India.

From the wild ecstasy of Lollapalooza to the soulful strains of Coldplay, the fiery chords of Ed Sheeran, the rebellious anthems of Guns N' Roses, the celestial hymns of U2, the whimsical enchantment of Cirque du Soleil, and the roaring fervor of the Indian Premier League, we orchestrate a pantheon of experiences that dazzle the subcontinent. Our rocket ship launched in 2007 and we are travelling at breakneck speed as we create communities and redefine the entertainment experience space in India; we are literally defining the concert economy.

Your Profile:

  1. Execute campaigns to enhance customer lifecycle customer value, through retention marketing initiatives
  2. Liaise with the business intelligence and data sciences team to improve the effectiveness of CLM Campaigns.
  3. Liaise with CLM platforms and solution providers to ensure that campaign deliverables are achieved.
  4. Execute monthly weekly & daily CLM campaigns.
  5. Ensure that the reporting cadence with various platforms for retention campaigns is followed
  6. Collaborate with internal stakeholders: Marketing, Engineering, Product
  7. Collaborate with external stakeholders: Platforms, Vendors
  8. Work with design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs
  9. Effective planning and execution
  10. Insight building and analysis from data

Your Checklist:

  1. 1 to 3 years of working experience as CLM professional working on consumer retention in brands or CLM agencies.
  2. Should have basic knowledge of Email and Mobile Marketing. (Kenscio, Mail chimp, Sendgrid etc for Email and App & web re-engagements platforms: CleverTap, Web Engage, Moengage, etc)
  3. Agency or Brand experience execution of CLM & retention marketing campaigns
  4. Capability to execute multiple campaigns across Notifications, Email, App & web Notifications
  5. Should have capability to create data cohorts and use insight mining to execute campaigns and bring effective and efficient results
  6. Execution experience of mobile and email marketing
  7. Create campaign reports with attribution tracking & campaign deliveries

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