Assistant Director

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Assistant Director

Principal responsibilities

• The incumbent in this role owns the end-to-end customer data lifecycle—collection, unification, segmentation, activation, and measurement—using a modern CDP to power real-time audiences for paid media and lifecycle channels. The incumbent operationalizes event and profile data across the martech/adtech stack to improve targeting efficiency and conversion. Analyze audience performance and journey KPIs; recommend refinements to rules, eligibility windows, and recency/frequency thresholds and explore, recommended suitable AI capabilities to drive business value.
• Paid Media and CDP Audience Management team member has the following Key responsibilities:
  Build and maintain unified profiles and identity resolution rules in a CDP (e.g., Tealium AudienceStream, Lytics, Segment) to create actionable, persistent audience segments in real time. 
• Define, implement, and govern event/data layer schemas; create and QA custom events, attributes, and enrichments that map to marketing and analytics use cases.
• Orchestrate audience activation via native connectors and APIs to paid media platforms (social, DSPs, search), email/SMS, personalization, analytics, and customer support tools; ensure timely, accurate syndication
• Partner with media teams to launch, suppress, and incrementally test audiences; analyze performance impact on CPA, ROAS, and LTV; iterate segments based on results. 
• Lead requirements gathering with marketing, product, analytics, and engineering; translate business goals into CDP use cases, data contracts, and activation roadmaps.
• Build and publish segments (e.g., high-value, churn risk, in-market) with rules and enrichment logic; schedule and monitor destination syncs.
• Evaluate and optimize the martech stack; pilot new CDP features (predictive scoring, real-time pipelines) and vendor integrations to expand audience capabilities.
• Present findings to stakeholders

Management of Risk/Internal Controls/Compliance:

• The jobholder will continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.
• The jobholder will also adhere to and be able to demonstrate adherence to internal controls. This will be achieved by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.
• The jobholder will implement the Group compliance policy by containing compliance risk in liaison with Global Head of Compliance, Global Compliance Officer, Area Compliance Officer or Local Compliance Officer. The term 'compliance' embraces all relevant financial services laws, rules and codes with which the business has to comply. 
• This will be achieved by adhering to all relevant processes/procedures and by liaising with Compliance department about new business initiatives at the earliest opportunity. Also and when applicable, by ensuring adequate resources are in place and training is provided, fostering a compliance culture and optimising relations with regulators.

Requirements :

• Minimum 7–9 years in martech/adtech or analytics with 3+ years hands-on in a CDP such as Tealium AudienceStream, Lytics, Segment ), or Adobe RT-CDP, including audience building and activation.
• At least master's degree in computer science, Engineering or other quantitative fields of study
• Proven hands-on expertise with CDP platforms (Tealium AudienceStream, Lytics, , or similar).
• Experience with analytics platforms (e.g., Adobe Analytics, GA) and on-site personalization engines; ability to syndicate enriched attributes for content targeting. 
• Good wrking knowledge of SQL or APIs for custom destinations, server-side pipelines, and data validation workflows. 
• Demonstrated success driving campaigns across paid media ecosystems (Google, Meta, LinkedIn, DSPs, affiliates).
• Exposure to predictive audiences or ML scoring (e.g., Tealium Predict) and incrementality/holdout design for paid media. 
• Demonstrated success driving campaigns across paid media ecosystems (Google, Meta, LinkedIn, DSPs, affiliates).
• Strong business acumen with out-of-the box thinking to drive improved business performance
• Excellent written and verbal communication skills. Ability to develop and effectively communicate complex concepts and ideas
• Hands-on activation to paid media and lifecycle destinations; experience mapping attributes, managing identifiers, validating match rates, and reconciling delivery.  
• Ability to lead independently in a matrixed environment and influence senior stakeholders.
• Tools and ecosystem
• CDP: Tealium AudienceStream, Segment, Lytics, Adobe RT-CDP, Salesforce Data Cloud (or similar).  
• Collection and TMS: Tealium iQ, server-side/event collection, SDKs , MMP (AppsFlyer).  
• Familiarity with cloud data platforms (Snowflake, GCP, AWS, Azure).
• Destinations: Paid media platforms, email/SMS, CRM, personalization, analytics, data warehouse, reverse ETL.

You'll achieve more at HSBC 
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role." 
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. 
 

***Issued By HSBC Electronic Data Processing (India) Private LTD***