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Product Manager
2 weeks ago
Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home
Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen
About the team The Product team is responsible for driving lead generation and management of leads. We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand
The Leadgen - marketing products team focuses exclusively on products that can demonstrate lead generation and drive up engagement, adoption in target segments. This team handles multiple product areas including Blogging, Social Planner, Email Marketing, Chat widget, Affiliate manager, Chat Widget, Template Library, Brand Boards etc
HighLevel is an exciting place to work as it gives adrenaline to build and help our user base. We take care of our team so our team can take care of our users It's never somebody else's job - Take ownership as a company owner We are passionately focussed on adding value for our users We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters A good innovative idea always gets tested and we deliver based on feedbacks We embrace that improvement is constant and iterative Constant Learning Growth graph - You will learn how to scale B2B SaaS Startup and build relevant, impactful products for customers We are do-ers and go-getters to achieve team adoptions
The Role We're hiring a Product Manager (PM II) to lead the Social Planner roadmap—especially Social Listening, Analytics, and AI-powered workflows. Social Planner is in a growth stage and already operates at scale, enabling users to create and publish ~9M posts across 350K social accounts. Your mandate: set strategy, raise quality and stability, and accelerate adoption with a clear, metrics-driven plan
You'll identify opportunities (build vs. partner), lead vendor evaluations and POCs, shape user experiences, run discovery with customers, and partner with Engineering, Design, Data, Support, and GTM to deliver outcomes. You'll also mentor Associate PMs and uplevel operating rituals
What you'll do Own strategy & roadmap: Define a multi-quarter vision for Social Planner (Listening, Analytics, AI content & scheduling), tied to clear business outcomes Ship end-to-end: Drive discovery → validation → launch → iteration with a high bar for quality, reliability, and usability Leverage AI & insights: Use analytics and competitive listening to power a smart social calendar, evergreen recycling/re-use, and better brand outcomes Evaluate partners: Lead vendor assessments and POCs; make crisp build/partner decisions with ROI and speed in mind Measure what matters: Instrument success, define KPIs, run experiments, analyze funnels, and double-down on winners Increase stability & performance: Reduce top support drivers; improve reliability and publishing success rates Lead cross-functionally: Align Eng/Design/Data/Support/Marketing with clear specs, priorities, and trade-offs; communicate risks and resourcing needs Mentor & uplevel: Guide Associate PMs; improve team rituals, documentation quality, and decision velocity
What success looks like (6–12 months) Adoption & engagement: +X% active accounts using Social Planner weekly; N% lift in scheduled→published success Quality & reliability:Y% reduction in top stability/support issues; improved time-to-first-value and content reuse rates Analytics & listening: Launch enhanced analytics and social listening with N% adoption in target segments AI impact: Ship AI-assisted calendar/recycling with A/B-verified lifts in creation speed and post performance.(We'll finalize specific targets with you based on current baselines
What you'll bring (must-haves) - 4+ years in product management shipping B2B SaaS at scale (martech, social scheduling, or adjacent content/communications platforms preferred Proven ability to set strategy and deliver via Agile Framework; strong product sense paired with data-driven decision-making Experience with analytics, experimentation/A-B testing, and KPI design; comfortable partnering closely with Data (SQL a plus Demonstrated cross-functional leadership and crisp communication with technical and non-technical stakeholders Track record of improving product stability and reducing support tickets through quality and instrumentation Familiarity with social media scheduling workflows and the metrics that drive organic growth and ROI
Nice to have Vendor integrations and API/platform experience; partner evaluations and POCs AI/ML-assisted content creation, recommendation, or scheduling Background in agency workflows or two-sided ecosystems Hands-on exposure to UX research/wireframing and Agile/Scrum practices
How we work (what you can expect We move fast with lean principles—shipping in weeks, not quarters—and iterate based on user feedback Ownership mindset: it's never "someone else's job." Passion for adding value to users; continuous improvement and learning A supportive, remote-first culture so our team can best serve our users Why Should You Join Us? At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company
Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers
Equal Employment Opportunity Information The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision
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