Product Content Writer- Intern

2 days ago


Bengaluru, Karnataka, India Bankbazaar Full time

Product Content Writer - Intern

Job description:

What we expect from you:

  • Ability to expertly craft & package the messaging and positioning within across web, mobile & campaign channels
  • Write, edit and coordinate content across web, mobile app, campaigns (email, mobile push notifications, SMS, automated voice messaging, WhatsApp, call-centre scripts, blog, etc.)
  • Work cross-functionally with product managers, designers, engineers, campaign managers and subject matter experts for the creation of multi-platform customer communication
  • Be an integral part of teams that create a unified view of all user touch points to ensure that the customer experience is coherent and well designed
  • Be the expert on your customers and proactively track, report and analyse defined metrics for customer engagement & conversion to make strategic content changes
  • Conceive and develop innovative, creative (even whacky & quirky) content that drives demand and user engagement
  • Ability to work independently, smartly and quickly without a constant need for direction & supervision
  • Fearlessness to embrace new, challenging projects that may be out of your current skillset
  • Effectively assist Product Managers, Content Managers, Leads, in the rollout of new products & features, right from ideation until implementation
  • Ability to produce original human-written content (without the use of AI) while also leveraging the power of AI tools to problem solve

Who you are:

  • You LOVE creative writing and want to impact users through impactful and engaging communication.
  • You have experience creating and running email campaigns, other B2C, customer-facing communications and website content.
  • You possess the ability to grasp and repackage complex topics in a simple, edgy but clear and engaging manner.
  • You have strong interpersonal skills and the ability to work effectively with people including product leads, designers & various functions across the organisation.
  • You have a sharp eye for detail, exceptional command over language, and highly developed organisational skills, including the ability to lead teams.
  • You have an ability to multi-task and juggle several urgent content requests without getting flustered, letting quality slip or negatively impacting project timelines.
  • Basic knowledge of Google Analytics is a plus.
  • An interest in user-friendly UI/UX design would be appreciated.

Product Mindset:

  • Obsessed about consumer friendly, simple messaging and clean UI/UX
  • Thinks and understands user flows, customer needs and business needs
  • Communicates thinking of interaction and functionality of products
  • Stays tuned to the pulse of creative, customer-facing campaigns online
  • Data-driven mind set to measure efficacy of creatives

Business Mindset:

  • Keenness to take ownership of projects
  • Decisive with strong design intuition and interest
  • Agile and flexible in a fast-changing start-up environment
  • Ability to logically reason and justify content & design choices to key stakeholders

Above All Else:

  • A creative wordsmith who loves creating beautiful things
  • Can perform above par even on a writers block" day (it happens, we know)
  • Loves learning and growing personally and professionally
  • Always has a point of view (and is not afraid to voice it) and has an open mind
  • No ego and has a high bar on self's work
  • Thinks he/she has far more to offer than we've demanded here

Regards,

Gladwin


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