MS D365 Technical Lead

1 day ago

Hyderabad, Telangana, India foundit Full time

Job Title:
MS D365 Technical Lead

Location:
Hyderabad

Experience:
8+ Years

Notice Period:
Max 30 days (45–60 days considered for exceptional candidates)

About the Role

We are seeking a hands-on and experienced
MS D365 Technical Lead
with deep expertise in CRM, marketing automation, and data migration. The ideal candidate will lead the implementation and optimization of Dynamics 365 Customer Insights – Journeys, including large-scale data migrations from Salesforce Marketing Cloud, and enable best-in-class marketing automation practices. This role requires a blend of technical acumen, business understanding, and stakeholder engagement to drive successful execution and operational readiness.

Key Responsibilities

  • Lead the end-to-end
    migration of ~300,000 shopper records
    from
    Salesforce Marketing Cloud
    into
    Dynamics 365 Customer Insights – Journeys
    .
  • Perform
    data mapping, cleansing, deduplication, validation, and import
    , ensuring high data quality and integrity throughout the process.
  • Configure and optimize out-of-the-box D365 CI features, including:
  • Customer segmentation and unified profile creation
  • Customer journeys and automated email campaigns
  • Language-based email delivery (English/French)
  • Template library management with tagging and version control
  • Analytics dashboards and KPIs for campaign performance
  • Support the scheduling, delivery, and monitoring of
    mass and targeted email campaigns
    , ensuring readiness to send up to
    1.75M emails annually
    .
  • Conduct workshops and discovery sessions with business teams to gather requirements, map processes, and provide strategic recommendations.
  • Prepare comprehensive
    technical documentation
    , configuration guidelines, and
    user enablement materials
    for internal teams.
  • Provide subject matter expertise and advisory support to stakeholders on CRM/marketing automation best practices, governance, and campaign performance metrics.
  • Identify and recommend
    Phase-2 improvements
    , including enhancements to unified customer profiles, approval workflows, and customizable fields.

Required Skills & Qualifications

  • 8+ years of experience
    in Microsoft Dynamics 365 Marketing and/or Customer Insights (Journeys), with a strong CRM and marketing automation background.
  • Proven experience in
    CRM or marketing automation data migration
    , preferably from Salesforce Marketing Cloud.
  • Demonstrated expertise in data ingestion frameworks, schema mapping, data quality validation, and reconciliation.
  • Solid understanding of customer segmentation, subscriber management, campaign orchestration, and marketing automation workflows.
  • Ability to work directly with business and marketing stakeholders in a consultative and advisory capacity.
  • Familiarity with email deliverability, marketing KPIs, and campaign governance standards.
  • Excellent communication skills and the ability to distill complex technical concepts into clear, actionable guidance.

Mandatory Certification

  • Microsoft Certified: Dynamics 365 Customer Insights – Journeys Functional Consultant Associate (MB-220)

Preferred Attributes

  • Strong analytical and problem-solving skills, with a pragmatic approach to technical challenges.
  • Experience designing and delivering enterprise-level CRM/marketing automation solutions.
  • Ability to lead workshops, mentor junior team members, and drive alignment across cross-functional teams.
  • Familiarity with additional Microsoft Power Platform tools (Power Automate, Power Apps) and Azure integrations.

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