Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Overseas Admit

Department: Digital Marketing

Role Type: Full-Time

Par role: Based on experience)

Experience: at least 6-month 1 year

Location: Near ATS Arcade Sahastradhara road, Dehradun

248003

Position Overview

Overseas Admit is seeking a talented and results-driven Digital Marketing Executive to strengthen our social media presence, manage paid advertising campaigns, optimize our Google Business Profile, and lead high-performing digital lead-generation initiatives for IELTS |PTE coaching, study abroad, and immigration services.

The ideal candidate should be creative, analytical, and experienced in Meta & Google ads, content creation, and data-driven marketing strategies.

Key Responsibilities

1. Social Media Marketing & Content Creation

(Facebook, Instagram, YouTube, LinkedIn– posts, reels, engagement strategies)

• Create and publish 15-20 posts & 10 reels/videos monthly across all platforms.
• Design visually appealing graphics using consistent branding elements.
• Write engaging captions, hooks, and strong calls-to-action.
• Develop content themes: educational tips, testimonials, FAQs, service highlights, success stories, and reels.
• Maintain a consistent posting schedule aligned with peak engagement periods.
• Manage interactive features: Stories, polls, quizzes, countdowns, and Q&A sessions.
• Conduct hashtag research and maintain targeted & branded hashtag groups.
• Monitor comments, DMs, and follower interactions to strengthen community engagement.

2. Meta Ads Management (Facebook & Instagram)

(Lead Ads, WhatsApp Ads, A/B Testing, Audience Segmentation)

• Plan, create, and optimize Lead Ads and WhatsApp Click-to-Message Ads.
• Run ads tailored separately for IELTS leads and Immigration leads.
• Use multiple ad formats:
• Reels Ads
• Carousel Ads
• Conversion/Lead Forms
• Segment audiences based on regions, age brackets, interest categories, and education levels.
• Implement A/B testing for ad creatives, messaging, and targeting.
• Continuously monitor CPL and optimize for higher-quality leads.

3. Google Ads Management (Search + Display + Call Ads)

(Lead Generation, Keyword Optimization, ROI Tracking)

• Plan and run Google Search Ads using high-intent keywords such as:
• "IELTS Coaching Online"
• "Best Immigration Consultant"
• "Canada/UK/Australia Visa Assistance"
• Manage and optimize Call Ads and Display Ads for lead generation.
• Improve ad relevance, quality scores, and bidding efficiency.
• Track conversions and optimize campaigns to maximize ROI.

4. Google Business Profile (GMB) Optimization

(Reviews, Visibility, Posts, Local SEO on GMB)

• Maintain accurate business details: hours, phone, address, categories.
• Upload high-quality photos regularly (office, staff, students, events).
• Publish weekly/bi-weekly posts to promote updates, offers, and events.
• Optimize GMB descriptions and service listings with relevant keywords.
• Manage customer review responses—encourage positive reviews & resolve issues promptly.
• Track GMB insights such as searches, actions, and views to improve visibility.

5. Lead Generation & Funnel Management

(Lead quality analysis, coordination, performance tracking)

• Build and manage lead funnels for IELTS, study abroad, and immigration campaigns.
• Coordinate with counselling/sales teams to ensure smooth lead flow.
• Track lead quality and refine targeting or messaging to improve conversions.
• Prepare weekly and monthly performance reports on leads and funnel metrics.

6. Analytics, Reporting & Strategy Development

(Data-driven decision making)

• Track performance across campaigns: reach, CTR. CTR (Click-Through Rate), engagement, leads, CPL (Cost Per Lead).
• Prepare weekly and monthly reports with actionable insights.
• Study industry trends, competitor strategies, and platform updates.
• Suggest strategic improvements for creative direction, ad targeting, and content planning.

Required Skills & Qualifications

• Proven experience in Social Media Marketing and Digital Advertising.
• Proficiency in Meta Ads Manager and Google Ads (Search, Display, Call Ads).
• Graphic design skills using Canva / Adobe tools.
• Ability to create and edit short-form videos (reels, shorts).
• Strong communication and ad copywriting skills.
• Understanding of analytics tools: Meta Insights, Google Ads Dashboard, GMB Insights.
• Familiarity with lead funnels, retargeting, and performance optimization.

Preferred Qualifications

• Experience in the education, consultancy, or study abroad sector.
• Google or Meta Ads Certification (preferred, not mandatory).
• Experience using CRM or WhatsApp Business Tools.
• Ability to manage lead-generation campaigns end-to-end.

Key Performance Indicators (KPIs)

• Growth in monthly qualified leads (IELTS + Immigration).
• Decrease in CPL (Cost Per Lead) from Meta & Google Ads.
• Increased engagement rate & social media follower growth.
• Improved GMB visibility, searches, and customer reviews.
• Timely delivery of content calendar, posts, and reports.
• Strong ad ROI and consistent lead quality improvement.

Job Type: Full-time

Pay: ₹12, ₹15,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person