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Marketing Designer

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Mumbai, Maharashtra, India Network Intelligence Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Required Skills & KnowledgeProficiency in design software for static and dynamic creations (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects) ·Video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro)Experience creating impactful b2b visuals for case studies, whitepapers, brochures, and event banners relevant to the cybersecurity industry. Experience in creating high-quality presentations (e.g., Microsoft PowerPoint, Keynote)Strong understanding of design principles (e.g., hierarchy, balance, contrast, typography, color theory)Ability to translate complex information into visually compelling designs

Understanding of B2B marketing best practices and buyer personas Other Skills:Understanding of user-centered design principles and their application to B2B marketing materials (e.g., creating clear navigation for white papers, ensuring accessibility for presentations). Awareness of current B2B design trends and the ability to apply them strategically to create visually compelling and on-brand materials.

Proficiency in industry-standard design software for B2B marketing materials (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign)Experience with additional tools like After Effects for video editing or animation

Working knowledge of popular CMS platforms (e.g., WordPress, Drupal) for potential website design elements or landing page creation Key Roles and ResponsibilitiesDesign Strategy and Execution:Lead the design strategy and execution for a variety of B2B marketing materials

Ensuring brand consistency and alignment with marketing goals. Develop and maintain a high-quality design aesthetic across all marketing collateral, including case studies, brochures, event banners, whitepapers, presentations (PowerPoint, Keynote), and potential website elements. Stay up-to-date on current B2B design trends and best practices, and strategically incorporate them into marketing materials.

Visual Communication: ·Translate complex concepts into clear, concise, and visually compelling designs for non-technical audiences. Create high-impact visuals (data visualizations, infographics, icons, etc.) to enhance the understanding and engagement of marketing materials.

Develop engaging presentations (webinars, sales decks) that effectively communicate key messages and persuade target audiences. Experience with video editing to create short explainer videos or social media content. Collaboration and Project Management:Collaborate effectively with internal marketing teams (content marketing, digital) and external partners to understand project requirements and deliver high-quality design solutions on time.

Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines efficiently. Contribute to the development and maintenance of brand style guides and design templates