Digital Marketing Specialist

7 days ago

Gurgaon, Haryana, India Cars24 Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About CARS24

CARS24 is your single stop for buying or selling used cars. We've brought together cutting-edge technology with world and country-wide partners and more importantly, a deep understanding of what buyers and sellers need. We solve all pain points associated with

selling an existing car, or purchasing a pre-loved one. Whether you're buying or selling, you get a quick, easy, fair, transparent, hassle (and haggle) free process, with a guarantee of top

service and quality.

Founded in India in 2015, weve now established ourselves in the United Arab Emirates, Australia and Thailand.

We are a next generation and fast growing ecommerce platform valued at over $3 billion dollars, aiming to revolutionise the way pre-owned cars are bought in the UAE.

What drives us?

-Online Monitoring: Track and monitor online reviews, mentions, and feedback about CARS24 on social media, review sites, and other online platforms.

  • Customer Engagement: Respond to customer queries, reviews, and feedback promptly and professionally across all social media platforms, ensuring high customer satisfaction.

  • Content Ideation: Assist in creating content that addresses customer concerns, promotes positive brand messaging, and engages our audience.

Social Media Management: Engage with users to manage our presence on platforms like Facebook, Twitter, Instagram, LinkedIn, Reddit, Quora, and more months of experience on Reddit and Quora is a must)

  • Strategy & Research: Support the development and execution of strategies to enhance our online reputation, including social listening and competitor analysis.

  • Reporting & Analysis: Analyze data from ORM activities, track trends, and prepare reports to help improve our digital reputation.

  • Crisis Management: Assist in identifying potential issues and implementing response strategies to mitigate risks.

What are we looking for?

  • Currently pursuing or recently completed a degree in Marketing, Communications, or a related field.

  • Strong written and verbal communication skills with impeccable spelling and grammar.

  • Detail-oriented and organized with the ability to manage multiple tasks efficiently.

  • Proficient in using social media platforms and familiar with online review sites.

  • Basic understanding of digital marketing, and social CRM.

  • Positive attitude, proactive approach to problem-solving, and a passion for content creation.

Preferred Qualifications:

- Experience with ORM tools (e.g., Google Alerts, Hootsuite, Mention) is a plus.

- Knowledge of SEO and content marketing strategies.

  • Previous internship or work experience in digital marketing is an advantage.

  • Strong analytical skills with the ability to interpret data and trends.

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