ASM Haldwani

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas  

Supporting Actions

Volume and Value Target 

Plan and drive initiatives to establish focused products in market and maintain sustainable sale potential for focused products (in addition to regular range of products)

Field Activations 

Design and execute field marketing activities around the products with a view to increase adoption and depth including programs to create product awareness and communicate product strength vis-a-vis competition products in the market

Trade Schemes 

Input for scheme design to head trade sales team. Implement and track performance of schemes for trade partners 

On-ground Promotions 

Providing assistance to the team as well as loyalty team (Services) in driving the loyalty program on the ground. Encourage participation of all stakeholders (dealer, contractors, painters etc..) to drive effectiveness. Grow the number of participants and work on means to retain them (keeping them engaged).

Market Analysis 

Conduct regular market research and keep track of key competition product, pricing and activities

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