Social Media Marketing Manager

2 days ago

Ranippettai Tamil Nadu, India AMANN SWEING & EMBROIDERY THREADS PRIVATE LIMITED Full time ₹ 1,80,000 - ₹ 3,60,000 per year

Dear All,

Hiring Social Media Marketing Manager for Ranipet Location

About the company

AMANN is a global leader in the manufacturing of premium sewing and embroidery threads, founded in Germany in 1854. The company serves a wide range of industries, including fashion, automotive, footwear, and technical textiles, with a product range that includes everything from basic sewing threads to high-tech, specialized yarns. AMANN is known for its innovative and sustainable products, with its own production sites in Europe and Asia and a strong presence in India since 2007.

Role & responsibilities

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
  • Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing decisions.
  • Oversee brand positioning and messaging to ensure consistency across all channels and maintain brand integrity.
  • Plan, execute, and monitor digital and offline marketing campaigns across various channels (digital, website, print, social media, etc.) to promote products and services.
  • Oversee the creation of engaging content (blogs, social media posts, website, newsletters, etc.) to attract and retain customers.
  • Manage online marketing efforts, including SEO, SEM, email marketing, and social media marketing to enhance online presence.
  • Develop and manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
  • Analyse campaign performance and market trends, providing regular reports and insights to senior management.
  • Foster relationships with customers and stakeholders to enhance customer loyalty and satisfaction.
  • Organize and manage promotional events, trade shows, and webinars to increase brand awareness and engage with customers.
  • Develop and execute marketing strategies that highlight the company's environmental initiatives and compliance with ISO 14001 standards.
  • Collaborate with EHS, Quality, and Operations teams to integrate environmental messages into marketing campaigns and communications
  • Keep abreast of industry trends, emerging technologies, and best practices to stay competitive.

Preferred candidate profile

  • Bachelors / Masters' degree in business, marketing or a related field.
  • 5-7 years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
  • Proficiency in digital marketing tools and analytics platforms.
  • Familiarity with CRM software and other Marketing tools, as well as basic data analysis.
  • Effective prioritization and time management skills to handle multiple tasks and meet deadlines.
  • Excellent verbal and written communication skills.
  • Sound negotiation and consultative sales skills.

Interested please drop your resume to also please refer to your friends.

Best Regards,

Head HR,

Mobile:

Job Types: Full-time, Permanent

Pay: ₹22, ₹28,000.00 per month

Benefits:

  • Food provided
  • Health insurance
  • Provident Fund

Work Location: In person

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