Senior Digital Marketing Specialist

3 days ago


Dadar Mumbai Maharashtra, India Zivia Healthcare Pvt Ltd Full time ₹ 10,80,000 per year

Role & responsibilities

Lead Generation & Performance Marketing

  • Develop and implement ROI-driven lead generation strategies across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
  • Track the full lead lifecycle from acquisition to conversion, ensuring quality and volume targets are met.
  • Run targeted campaigns for B2B lead funnels.

SEO & Website Management

  • Improve organic ranking and traffic through on-page, off-page, and technical SEO.
  • Optimize landing pages for higher conversions (A/B testing, user journey improvement).

Content & Email Marketing

  • Create engaging digital content (blogs, ads, landing pages, emailers) aligned with campaign objectives.
  • Run email & WhatsApp automation workflows using CRM tools for lead nurturing.

Analytics & Reporting

  • Monitor campaign performance using Google Analytics, Google Tag Manager, CRM dashboards, etc.
  • Prepare weekly and monthly performance reports with actionable insights.

Social Media & Brand Visibility

  • Manage paid and organic social media presence to support lead-gen objectives.
  • Coordinate with the creative team to develop high-performing ad creatives and videos.

Preferred candidate profile

  • Minimum 58 years of experience in digital marketing with a strong focus on lead generation.
  • Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO tools, and marketing automation platforms.
  • Strong understanding of conversion funnels, remarketing, and campaign optimization techniques.
  • Data-driven mindset with expertise in analytics and reporting.
  • Ability to manage budgets and deliver measurable results.
  • Excellent communication, creativity, and project management skills.

Job Types: Full-time, Permanent

Pay: ₹50, ₹90,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person



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