Digital Marketing Manager

2 days ago

Delhi, Delhi, India Karwan Full time ₹ 5,40,000 - ₹ 6,00,000 per year

Pay:
₹45,000.00 – ₹50,000.00 per month

Job Type:
Full-time

Work Location:
Sector-49, Gurgaon

Benefits:
Health Insurance

Job Description: Digital Marketing Manager

We are seeking a highly motivated and experienced
Digital Marketing Manager
to lead and grow our online presence. The ideal candidate should be a strategic thinker with hands-on expertise in running performance-driven campaigns, managing budgets, and improving digital conversions.

Key Responsibilities

  • Plan and execute
    end-to-end digital marketing strategies across SEO, SEM, Meta Ads, Google Ads, email marketing, and display advertising.
  • Develop, manage, and optimize
    marketing databases, CRM, and remarketing workflows.
  • Monitor, measure, and report
    the performance of all digital campaigns, analyzing results against ROI, KPIs, and growth goals.
  • Identify trends and insights
    to optimize ad spend, scale winning campaigns, and improve overall performance.
  • Brainstorm, propose, and implement
    innovative growth strategies for brand awareness, traffic, and conversions.
  • Plan, execute, and evaluate
    A/B tests, experiments, and conversion optimization strategies.
  • Collaborate with creative, content, and product teams
    to build high-converting landing pages and enhance user experience.
  • Use strong analytical and data interpretation skills
    to evaluate customer journeys across multiple digital touchpoints.
  • Set up, track, and optimize
    conversion points, funnels, and retargeting strategies.
  • Stay updated
    on emerging digital marketing tools, platforms, and trends, recommending relevant adoption.
  • Strong knowledge of Meta Ads and Google Ads
    —campaign creation, optimization, budget management, and performance tracking are essential.
  • Oversee content planning
    , ensuring alignment with marketing objectives and brand guidelines.
  • Coordinate with agencies and freelancers
    when required, ensuring timely execution and quality output.
  • Prepare monthly reports
    , insights, and recommendations for management review.

Additional Preferred Skills

  • Hands-on experience with tools like Google Analytics, Google Tag Manager, Search Console, Meta Business Suite, and marketing automation platforms.
  • Strong communication, leadership, and project management skills.

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