Content Strategist

5 days ago

Bengaluru, Karnataka, India The Wedding Company Full time ₹ 1,00,000 - ₹ 6,50,000 per year

About The Wedding Company :

The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.

In just 18 months, we've:

  • Raised
    $1M in seed funding
  • Achieved
    $10M in annual GMV
  • Built a curated network of
    2,000+ trusted vendors
    across India & Thailand
  • Operated profitably while serving weddings worth
    ₹10 lakh to ₹5 crore

Operating in a
$130B market (4% of India's GDP)
, we're on a mission to build the first truly scalable wedding planning brand in India.

About the Role

We are looking for a
Creative Strategist
to strengthen our marketing and sales communication. The ideal candidate understands how ads work, what to communicate, and how to test creative ideas effectively through
rigorous research and analysis
.

Key Responsibilities

Campaign Performance:

  • Develop and execute
    creative strategies
    for omnichannel marketing, optimizing content to improve CTR and other metrics while maintaining communication relevance.

Creative & Content Effectiveness:

  • Plan and oversee
    creative testing
    , including copy variations, visuals, and formats, to identify what drives engagement and conversions.
  • Create and maintain a
    creative playbook
    documenting what's working and what's not across campaigns, including messaging, visuals, and formats, to guide future creative decisions.

Consumer Insights & Research:

  • Drive
    a monthly activity of talking to consumers to understand their likes, dislikes, and preferences, and use these insights to test the communication and creative.

Brand Consistency & Communication:

  • Maintain brand guidelines and tone
    across all communication to ensure consistency and attract quality audiences.

Collaboration & Timeliness:

  • Collaborate with designers, copywriters, and video editors to bring campaign ideas to life.
  • Analyse campaign performance
    with the support of the
    analytics team,
    and independently track audience insights and creative trends to inform future strategy.
  • Collaborate with marketing and sales teams to align creative efforts for influencer and partnership campaigns, festive promotions, and sales initiatives with overall business objectives.

Requirements

  • You have
    3+ years of experience
    in creative strategy and marketing communication
  • You understand performance-driven advertising and thrive on
    rigorous creative testing and consumer research
    .
  • You have hands-on experience in
    ad content and creative planning
    , from concept to ex
  • You are equally fluent in
    data and design thinking
    , blending logic with storytelling.
  • You naturally uphold brand identity, visual coherence, and tone in every piece of communication.
  • Experience with lifestyle, luxury, or wedding brands is a strong plus.

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