Content Strategist

1 day ago

Bengaluru, Karnataka, India The Wedding Company Full time ₹ 1,00,000 - ₹ 6,50,000 per year

About The Wedding Company :

The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.

In just 18 months, we've:

  • Raised
    $1M in seed funding
  • Achieved
    $10M in annual GMV
  • Built a curated network of
    2,000+ trusted vendors
    across India & Thailand
  • Operated profitably while serving weddings worth
    ₹10 lakh to ₹5 crore

Operating in a
$130B market (4% of India's GDP)
, we're on a mission to build the first truly scalable wedding planning brand in India.

About the Role

We are looking for a
Creative Strategist
to strengthen our marketing and sales communication. The ideal candidate understands how ads work, what to communicate, and how to test creative ideas effectively through
rigorous research and analysis
.

Key Responsibilities

Campaign Performance:

  • Develop and execute
    creative strategies
    for omnichannel marketing, optimizing content to improve CTR and other metrics while maintaining communication relevance.

Creative & Content Effectiveness:

  • Plan and oversee
    creative testing
    , including copy variations, visuals, and formats, to identify what drives engagement and conversions.
  • Create and maintain a
    creative playbook
    documenting what's working and what's not across campaigns, including messaging, visuals, and formats, to guide future creative decisions.

Consumer Insights & Research:

  • Drive
    a monthly activity of talking to consumers to understand their likes, dislikes, and preferences, and use these insights to test the communication and creative.

Brand Consistency & Communication:

  • Maintain brand guidelines and tone
    across all communication to ensure consistency and attract quality audiences.

Collaboration & Timeliness:

  • Collaborate with designers, copywriters, and video editors to bring campaign ideas to life.
  • Analyse campaign performance
    with the support of the
    analytics team,
    and independently track audience insights and creative trends to inform future strategy.
  • Collaborate with marketing and sales teams to align creative efforts for influencer and partnership campaigns, festive promotions, and sales initiatives with overall business objectives.

Requirements

  • You have
    3+ years of experience
    in creative strategy and marketing communication
  • You understand performance-driven advertising and thrive on
    rigorous creative testing and consumer research
    .
  • You have hands-on experience in
    ad content and creative planning
    , from concept to ex
  • You are equally fluent in
    data and design thinking
    , blending logic with storytelling.
  • You naturally uphold brand identity, visual coherence, and tone in every piece of communication.
  • Experience with lifestyle, luxury, or wedding brands is a strong plus.

  • Content Strategist

    1 day ago

    Bengaluru, Karnataka, India ThinkSmiths - IT Services, Digital Marketing, and Web Development Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Company DescriptionThinkSmiths started in June 2020 as a conversation between two friends turned into a business venture. The company focuses on delivering value to customers through Software Solutions and Digital Marketing services. The Software Solutions division provides mobile and web application services, while Digital Marketing services include SEO,...

  • Digital and Content Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Odigma Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Wanted:Digital Explorer and TrendsettersRole:Digital and Content StrategistAre you ready to embark on a thrilling journey through the digital wilderness?Do you have a knack for deciphering the ever-changing social media landscape?Are you the trendsetter who'll lead, follow, or dance to the beat of your own algorithm?Welcome to ODigMa -where we're not just...

  • Content Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Uplers Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Digital and Content StrategistExperience: 3 - 6 Years ExpSalary : CompetitivePreferred Notice Period: Within 30 DaysOpportunity Type: Onsite (Bengaluru)Placement Type: Permanent(*Note: This is a requirement for one of Uplers' Clients)Must have skills required :Campaign Management, Social Media Marketing, Brand ManagementInfibeam (One of Uplers' Clients) is...

  • Content Strategist

    2 weeks ago

    Bengaluru, Karnataka, India toehold travel & photography Full time ₹ 3,60,000 - ₹ 4,80,000 per year

    Job Title: Content StrategistCompany: Toehold Travel and Photography Pvt LtdLocation: Bengaluru, IndiaEmployment Type: Full-timeAbout UsToehold Travel and Photography is India's leading travel and photography company, offering curated photo tours, workshops, and experiences for travelers and photography enthusiasts around the world. Our mission is to inspire...

  • Content Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Half Eaten Donut PVT LTD Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Content Strategist – Brand Strategy Bengaluru | Full-timeAbout the RoleWe're looking for a sharp, creative, and strategic Content Strategist to join our team, with a strong focus on Brand Strategy, Content Planning, and Client Management. This role requires someone who thrives at the intersection of research, storytelling, and execution —...

  • Content Strategist Lead

    2 weeks ago

    Bengaluru, Karnataka, India Torry Harris Business Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job DescriptionOur team is in search of a lead content strategist to drive our content calendar and to write rich, meaningful content, translating IT language and jargon into simple, relevant language addressing the pain-points of business stakeholders.As a Lead Content Strategist of THIS, you will be responsible for planning and successful execution of the...

  • Content Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Leap Full time ₹ 1,50,000 - ₹ 28,00,000 per year

    About the role :We're looking for aContent Strategistto drive growth across YouTube, Instagram, and podcasts. The ideal candidate has scaled channels from 0 → 10K/50K/100K+, is hands-on with scripting, and knows how to manage content production end-to-end. If you thrive at the intersection of storytelling, growth, and program management, this role is for...

  • Content Strategist Intern

    3 days ago

    Bengaluru, Karnataka, India Simora Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Position: Content Strategist InternLocation:Koramangala, Bengaluru (On-site)Joining:ImmediateAbout SimoraSimora is an AI-driven creative tech company helping brands scale ad production through synthetic AI creators and data-backed storytelling. We work with leading enterprises likeDabur, Philips, and IndiaMart, helping them generate high-performing ad...

  • Content Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Toffee Coffee Roasters Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionToffee Coffee Roasters was founded in Bandra Mumbai by two coffee enthusiasts who wanted to provide freshly roasted, responsibly sourced beans to their guests. The company prides itself on serving only the finest coffee less than 48 hours out of the roaster, ensuring peak flavor for its customers. Toffee Coffee Roasters is now a D2C Coffee...

  • Content Strategist + Copywriter

    2 weeks ago

    Bengaluru, Karnataka, India DecentraLabs Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    We're Hiring: Content Strategist + CopywriterWho We AreDecentraLabs is a performance-first content agency helping trading, crypto, and finance creators grow their brand and MRR through systems-level content, Discord funnels, and audience monetization. We operate with speed, clarity, and quality.Our MissionTo scale content-driven revenue engines in the...