Manager

9 hours ago


Gurgaon India EXL Gurgaon Center Analytics Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Technical Skills

1. JavaScript & HTML/CSS

  • Understanding how tags interact with the DOM
  • Writing custom JavaScript for tag conditions, variables, and custom HTML tags
  • Debugging and troubleshooting tag behaviour

2. Data Layer Knowledge

  • Familiarity with `dataLayer` in GTM and `data elements` in Adobe Launch
  • Mapping business requirements to data layer variables

3. Tag Configuration & Deployment

  • Setting up tags, triggers, and variables (GTM) or rules, data elements, and extensions (Adobe Launch)
  • Managing third-party tags (e.g., Meta Pixel, Floodlight, etc.)
  • Using templates and custom scripts

4. Debugging & QA Tools

  • Proficiency with browser dev tools (Chrome DevTools)
  • Using GTM's Preview Mode and Adobe Launch's Debugger
  • Tag validation tools like ObservePoint or Tag Inspector

Analytical & Marketing Skills

1. Web Analytics Platforms

  • Understanding of Google Analytics (GA4), Adobe Analytics

2. Conversion Tracking & Attribution

  • Understanding attribution models and conversion paths

3. Consent Management & Privacy

  • Ensuring GDPR, CCPA, and other privacy compliance
  • Conditional tag firing based on user consent

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