Manager - Copywriter

5 hours ago

Mumbai, Maharashtra, India Brookdale Senior Living Full time US$ 90,000 - US$ 1,20,000 per year

Department

Marketing | Content Marketing

Job posted on

Aug 11, 2025

Employment type

Permanent

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Description

Role Overview

We're looking for a sharp, versatile Copywriter to shape the voice of Daskalos and the global universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented copy that informs, excites, and drives action.

This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

What You'll Do

  • Write copy across a variety of marketing formats:
  • Google search and display ads
  • Meta and other social media ad captions
  • Brochures, flyers, and student handbooks
  • Website and landing page content
  • Email marketing
  • Video scripts (explainer, testimonial, promotional)
  • Adapt tone and messaging to fit each university brand and campaign objective
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs
  • Participate in brainstorming sessions and creative reviews
  • Optimize existing copy for clarity, engagement, and conversions
  • Maintain consistency across all touchpoints, while staying responsive to data and feedback

What We're Looking For

  • 2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand
  • Strong portfolio showcasing digital ads, social content, and multi-format campaigns
  • Ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates
  • Sharp attention to detail, grammar, and storytelling
  • Comfort working in a fast-paced, iterative environment
  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys

Why Join Us

  • Be part of a mission-driven company making global education more accessible
  • Work with global university partners and cross-functional creative teams
  • Grow in a dynamic, startup-like environment where ideas and ownership matter

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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