Looking For Marketing Analytics
2 days ago
Mandatory- SQL+ Excel+ Traditional marketing concepts
Band-B2
Location: GGN BNG, Ahmedabad
Location-Hybrid(Gurgaon/Bangalore/Ahmedabad), most of the time it will be WFH.
Key Responsibilities
- Conduct end-to-end marketing campaign measurement including A/B testing, lift studies, and ROI analysis.
- Develop and implement customer segmentation frameworks to enhance targeting and personalization.
- Translate complex data into clear, actionable insights for senior business stakeholders.
- Write advanced SQL queries to extract, manipulate, and analyze large datasets.
- Apply statistical techniques (t-tests, regression, sampling, causal inference, etc.) to evaluate campaign performance.
- Build interactive dashboards and reporting frameworks using Tableau/BI tools for self-service insights.
- Collaborate with cross-functional teams including Product, Marketing, and Finance to support strategic initiatives.
Required Qualifications & Skills
- 47 years of relevant experience in Marketing Analytics / Customer Analytics / Campaign Measurement.
- Strong proficiency in SQL (complex joins, window functions, optimization).
- Working knowledge of statistical techniques such as hypothesis testing, regression, experimental design.
- Experience with Tableau/Power BI or similar data visualization tools.
- Strong business communication skills with ability to present insights to senior stakeholders.
Interested candidates can apply to
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