Assistant Manager

Assistant Manager - Process Training - GGN - Google Ads - Excellent Communication Skills - REF78319F_

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400 clients with the help of our 44,000 employees.

Assistant Manager, Process Training (Google Ads)About the Role:We're looking for a passionate and skilled Assistant Manager to join our Learning & Development team, focusing on the dynamic world of Google Ads. In this role, you will be instrumental in developing and delivering high-impact training programs that empower our teams to excel. You will be responsible for ensuring our internal specialists have an in-depth understanding of Google Ads products, including campaign creation, optimization strategies, and performance analysis. This role requires a unique blend of technical expertise in digital marketing and a genuine passion for people development.Key

Responsibilities:​1. Training Program Management & Delivery: Design, develop, and deliver comprehensive training programs and content for both new hires and tenured employees. This includes foundational knowledge, advanced optimization techniques, and updates on new product features. You'll lead engaging training sessions, both in-person and virtually, creating a positive and collaborative learning environment.

​2. Subject Matter Expertise: Serve as the go-to expert for Google Ads. Stay current with industry trends, platform updates, and best practices to ensure all training materials are accurate, relevant, and cutting-edge. This includes a deep understanding of campaign types (Search, Display, Video, App, Shopping), bidding strategies, keyword research, audience targeting, and performance analysis.​

3. Training Needs Analysis: Proactively identify skill gaps and training needs by analyzing performance data, gathering feedback from team leaders, and observing current workflows. You'll use this data to create targeted and impactful training interventions.

​4. Content Creation & Maintenance: Develop a wide range of engaging and effective training materials, including presentations, e-learning modules, workshops, hands-on exercises, and job aids. You'll also be responsible for regularly updating and refining existing content to reflect platform changes.

​5. Performance Measurement & Impact Analysis: Track, measure, and report on the effectiveness of training programs. You'll analyze the impact of training on key business metrics such as team productivity, campaign performance, and customer satisfaction.

​6. Stakeholder Collaboration: Partner closely with cross-functional teams, including operations, product, and leadership, to align training initiatives with business goals and priorities. You'll act as a strategic partner to ensure our teams are always prepared for new challenges.

​7. Mentorship & Coaching: Provide one-on-one coaching and support to individuals, helping them to apply their learning in real-world scenarios and grow professionally. Your people-centric approach will be crucial in fostering a culture of continuous learning.

1. Educational Background: A Bachelor's degree is required, preferably in Marketing, Communications, Business, or a related field.
2. ​Professional Experience:​a. Minimum of 3-4 years of experience in a dedicated training, learning and development, or enablement role.​b. Hands-on, in-depth experience in digital marketing, with a proven track record of managing and optimizing Google Ads campaigns. You should be comfortable with campaign creation, management, and strategic optimization across various campaign types.

​ Required Skills & Competencies:​a.Google Ads Expertise: Demonstrated, in-depth knowledge of the Google Ads platform. You should be able to articulate the nuances of different bidding strategies, performance metrics (e.g., CPA, ROAS, CTR), and advanced optimization techniques.​b. Instructional Design: Proven ability to apply instructional design principles to create engaging, effective, and audience-appropriate training materials​c. Exceptional Communication & Presentation Skills: The ability to communicate