Social Media Manager
1 week ago
Company Overview
TEJOO FASHIONS, a division of Lakhmi Chand Tejoo Mal, is a leading manufacturer, exporter, and multi-channel wholesaler in womens ethnic fashion. Established in 1965 and headquartered in Delhi, we specialize in Ladies Salwar Suits, Kurtis, Leggings, Sarees, Lehengas, and Gowns, providing quality garments at affordable prices to both domestic and international markets.
Job Overview
We are seeking a dynamic and experienced Social Media Manager to join our team in Delhi. This is a full-time, mid-level position ideal for professionals with 4 to 6 years of experience in digital marketing, specifically within the womens ethnic fashion industry. The successful candidate will drive our online engagement and sales through innovative and effective social media strategies.
Qualifications and Skills
- E-COMMERCE MARKETING (Mandatory skill) with hands-on experience developing and executing campaigns focused on fashion and B2C sales online platforms.
- META ADS (Mandatory skill) proficiency with demonstrated ability to manage paid advertising on Meta platforms for lead generation and brand awareness.
- Proven social media experience in the fashion industry, especially with Ladies Ethnic Wear (Mandatory skill), ensuring understanding of trends and audience preferences.
- Creative approach to sales and marketing (Mandatory skill) with an ability to design impactful campaigns and content that drive engagement and revenue.
- Strong knowledge in Social Media Optimization (SMO), utilizing the latest tools and strategies to enhance brand visibility and user engagement.
- Experience in content planning, scheduling, and publishing across multiple platforms to maintain brand consistency and promotional effectiveness.
- Expertise in lead generation through digital channels, including tactics to expand customer database and nurture potential buyers through the sales funnel.
- Proficient in Online Reputation Management (ORM), responding to customer inquiries, handling feedback, and monitoring brand mentions to ensure a positive online presence.
- Bachelors degree in marketing, communications or a related field from a recognized institution, supporting a well-rounded marketing strategy approach.
Roles and Responsibilities
- Develop and manage creative social media strategies that align with company goals and target audience across all leading platforms.
- Plan, execute, and analyze e-commerce marketing campaigns to increase sales and brand visibility in the competitive fashion market.
- Oversee Meta Ads campaigns, including budget management, ad creation, audience segmentation, and performance reporting.
- Lead content planning and creation, ensuring visually appealing and engaging posts, stories, and videos that resonate with the women's ethnic wear audience.
- Monitor, track, and report on social media channels performance, using analytics to refine strategies and maximize ROI.
- Implement SMO tactics to grow followers, foster community engagement, and drive organic traffic to online stores and social platforms.
- Generate high-quality leads through strategic campaigns, nurturing them into loyal customers via effective remarketing and personalized communication.
- Manage online reputation by promptly addressing feedback, engaging with the online community, and maintaining a positive brand image.
- Keep up with the latest trends in fashion and digital marketing to ensure innovative approaches in all social media activities.
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