Urgent hiring for the Demand Generation Specialist profile for Gurgaon location

2 weeks ago

Gurgaon, Haryana, India TandA HR Solutions Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Job Description

Posted on: October 3, 2025

Designation: Demand Generation Specialist
Location: Sector 43, Gurugram
Experience: 2-4 Years
Salary: Depends on Interview
Gender: Any
Qualification: Graduation
Skills: 24 years of experience in B2B marketing, account-based marketing, or demand generation (preferably in SaaS or niche technical services).
Target Industry: Any

Key Responsibilities:

  1. Account-Based Marketing (ABM):

    • Design and execute ABM campaigns targeting specific maritime companies and decision-making roles (e.g., Marine Superintendents, HSEQ Managers, Vetting Heads).
    • Research and segment high-value accounts using LinkedIn Sales Navigator and internal data sources.
    • Personalize messaging and content to resonate with the maritime operational context, compliance priorities, and HSEQ challenges.

  2. Demand Generation via LinkedIn & Email:

    • Create structured outreach campaigns that drive visibility and trust on LinkedIn no pitching or cold selling.
    • Develop drip email sequences (nurture emails) using a value-driven and insight-based approach.
    • Collaborate with design and content teams to develop assets (infographics, knowledge briefs, regulatory summaries, etc.) for these campaigns.

  3. Content & Campaign Orchestration:

    • Work closely with internal stakeholders to align messaging with compliance services, vetting standards, and SaaS solution updates.
    • Coordinate campaign calendars and feedback loops from responses and engagement signals.

  4. Data-Driven Marketing Execution:

    • Track engagement, email open/click rates, and LinkedIn analytics to inform campaign iteration.
    • Build and manage simple performance dashboards to report on reach, engagement, and lead indicators (not sales conversions).

  5. Industry Alignment & Thought Leadership:

    • Stay updated on maritime regulatory updates, RightShip, SIRE 2.0, TMSA, and vetting protocols.
    • Suggest content angles that educate and position SYNERGETIC as a trusted knowledge partner.
What Were Looking For:

Experience & Skills:

  • 24 years of experience in B2B marketing, account-based marketing, or demand generation (preferably in SaaS or niche technical services).
  • Understanding of LinkedIn marketing, email campaigns, and ICP-focused engagement.
  • Strong written communication and copywriting skills clear, professional, and non-promotional.
  • Ability to understand complex subjects like compliance, safety, and technical operations.
  • Familiarity with marketing tools like HubSpot, Mailchimp, or similar CRM/email platforms is a plus.

Soft Skills:

  • Detail-oriented and data-driven.
  • Comfortable in cross-functional collaboration.
  • Respects industry nuance; does not push sales content.

#JobOpening #Hiring #JobSearch #NowHiring #CareerOpportunity #Employment #JobOpportunity #JobListing #JobPosting #JobAlert #recruitment

If interested can forward your updated resumes on and can directly contact us on Also, can provide our reference to your friends and colleagues.

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