Adobe Target Developer

21 hours ago

Bengaluru Gurugram Pune, India Xebia It Architects Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Description:

We are seeking a highly skilled Lead Adobe Target Developer to drive our personalization and experimentation efforts. The ideal candidate will have extensive experience in Adobe Target, JavaScript, and A/B testing methodologies. You will work closely with cross-functional teams, including marketing, analytics, and development, to optimize user experiences and maximize conversions.

Key Responsibilities:

  • Lead the development, implementation, and optimization of A/B and multivariate tests using Adobe Target.

  • Architect and maintain Adobe Target implementations, ensuring best practices for performance, scalability, and security.

  • Collaborate with stakeholders to define testing hypotheses, personalization strategies, and success metrics.

  • Develop and customize Adobe Target Offers, Audiences, and Experience Targeting (XT) campaigns.

  • Implement Adobe Target APIs, profile scripts, and custom JavaScript solutions to enable advanced targeting and tracking.

  • Work with data layers and integrate Adobe Target with Adobe Analytics, Adobe Launch, and other MarTech tools.

  • Troubleshoot issues related to test execution, data collection, and rendering inconsistencies across different browsers and devices.

  • Mentor and guide junior developers, ensuring high-quality code and adherence to best practices.

  • Stay updated on the latest Adobe Target features, personalization trends, and industry best practices.

Required Skills & Experience:

  • 5+ years of experience in front-end development with a strong focus on Adobe Target.

  • Expertise in JavaScript, jQuery, HTML, and CSS.

  • Hands-on experience with Adobe Launch, Adobe Analytics, and other Adobe Experience Cloud tools.

  • Strong understanding of A/B testing methodologies, statistics, and CRO best practices.

  • Experience with Single Page Applications (SPAs) and working with frameworks like React, Angular, or

  • Proficiency in debugging and troubleshooting front-end performance issues.

  • Experience integrating Adobe Target with third-party data sources and CRM systems.

  • Excellent communication skills with the ability to work with both technical and non-technical stakeholders.

Preferred Qualifications:

  • Adobe Certified Expert in Adobe Target (ACE) certification.

  • Experience with server-side experimentation and Adobe Target Delivery API.

  • Familiarity with , Python, or other scripting languages.

  • Knowledge of GDPR, CCPA, and other data privacy regulations related to personalization.

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