Digital Media

1 day ago

India Ahmedabad West Gujarat Atul Auto Full time ₹ 4,50,000 - ₹ 12,00,000 per year

The Digital Media Executive will be responsible for planning, executing, and optimizing digital media strategies to strengthen the brand presence, customer engagement, and lead generation for the company's international automobile markets. This role requires a deep understanding of global digital trends, cross-cultural consumer behavior, and online platforms, ensuring alignment with business goals across diverse regions. 

Key Responsibilities

  • Digital Strategy & Campaign Management

    • Develop, implement, and manage multi-platform digital marketing campaigns for international markets.

    • Adapt global campaigns to local market dynamics, ensuring cultural and linguistic relevance.

    • Manage paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) with ROI-focused outcomes.

  • Content & Social Media Management

    • Oversee creation, localization, and distribution of engaging content for international audiences.

    • Manage global social media accounts, ensuring brand consistency across all markets.

    • Monitor online engagement and reputation, responding proactively to market-specific trends.

  • Analytics & Reporting

    • Track, measure, and analyze campaign performance using digital analytics tools.

    • Provide insights and recommendations to optimize reach, engagement, and conversions in each market.

  • Brand & Customer Engagement

    • Support brand positioning in international markets through creative storytelling and digital experiences.

    • Engage with global audiences to build trust and loyalty, supporting sales and after-sales initiatives.

  • Cross-Functional Collaboration

    • Work closely with international business, sales, product, and dealer teams to ensure marketing alignment.

    • Coordinate with local agencies, influencers, and digital partners for regional execution

      Required competencies

      • Understanding of international consumer behavior and cross-cultural communication.
      • Photoshop, Canva and other digital tools to create content
      • Digital and social media marketing expertise using freely available tools  
      • Excellent EXCEL and POWERPOINT knowledge
      • Above average written and spoken English skills including business correspondence.
      • Knowledge of ChatGPT, Deepseek etc to create content and blogs around our products.

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