Marketing Manager

3 days ago

Perintalmanna Kerala, India 2cc109d8-a83e-40e1-8014-8c4f1ea22501 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the job

Position:
Marketing Manager

Location:
Perinthalmanna

Experience:
5–7 Years

About the Role:

We are looking for a Marketing Manager to lead marketing activities across our stores. The role includes planning promotions, boosting footfall, managing campaigns, and ensuring attractive in-store displays. The candidate will also analyze market trends, support new collection launches, and coordinate with store teams to drive sales and brand visibility.

KEY RESPONSIBILITIES & DUTIES

Strategic Planning

·      Develop and implement marketing strategies aligned with overall business goals.

·      Plan seasonal campaigns, sales targets, and long-term brand development activities.

Market Research & Analysis

·      Conduct market research to identify target audiences and understand customer needs.

·      Analyse local competitors, pricing, and consumer fashion trends to guide marketing strategies.

·      Identify potential areas for new branches, partnerships, and promotional opportunities.

Campaign & Promotion Management

·      Create, manage, and execute multi-platform campaigns (digital, print, in-store, and social media).

·      Drive promotional activities, banners, and seasonal offers to increase footfall and sales.

·      Manage digital promotions through social media and WhatsApp groups.

Brand Management

·      Oversee branding, visual merchandising, and advertising activities across all branches.

·      Position and strengthen the brand by ensuring consistent messaging and attractive store displays.

·      Coordinate with designers, printing vendors, and event organizers for brand visibility.

Customer Engagement

·      Build strong relationships with new and returning customers to enhance retention.

·      Collect and analyze customer feedback to support decision-making.

·      Maintain a customer database for future campaigns and loyalty initiatives.

Cross-Functional Collaboration

·      Work closely with sales, purchase, and shop managers to align marketing plans with business needs.

·      Ensure promotional displays, discount boards, and new collections are implemented accurately.

Budget & Performance Management

·      Prepare, manage, and optimize marketing budgets for maximum ROI.

·      Track and analyze campaign performance, sales growth, and customer insights.

·      Submit periodic marketing reports to senior management.

Team Leadership

·      Lead, guide, and supervise marketing executives across branches.

·      Assign tasks, monitor performance, and ensure team targets are achieved.

·      Collaborate with creative teams, agencies, and external partners for project execution.

REQUIRED SKILLS & QUALIFICATIONS

·      Bachelor's degree in marketing, Business Administration, or a related field.

·      5–7 years of experience in marketing roles.

·      Good communication skills

·      Creative thinking and ability to develop new marketing ideas.

·      Basic knowledge of digital marketing tools, social media, and web-related platforms

We are excited to welcome a talented professional who can take responsibility and deliver results. If you are passionate about marketing and brand building we would love to hear from you.

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