Digital Marketing Specialist

2 weeks ago

Delhi, Delhi, India ConnectedStars Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Paid Ads Expert (Full-Time | Hybrid | Night Shift – US Time Zone)

Location:
Hybrid (Work from Office + Remote flexibility)

Company:
ConnectedStars

About ConnectedStars

ConnectedStars is a global talent network and consulting platform that connects top professionals with leading organizations worldwide. We specialize in building teams that deliver measurable business impact through innovation, strategy, and execution.

We are hiring a
Paid Ads Expert
for one of our international client partners. This is a
full-time, hybrid role
requiring
night shift hours aligned with US time zones
, ideal for performance-driven digital marketing professionals looking to grow in a global environment.

Position Overview

The Paid Ads Expert will be responsible for the end-to-end management of performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and YouTube. You will work closely with cross-functional teams to design, execute, and optimize campaigns that drive business growth and ROI.

This role requires strong analytical skills, a creative mindset, and proven expertise in managing advertising budgets at scale.

Key Responsibilities

Campaign Strategy & Management

  • Design and execute comprehensive paid media strategies to support lead generation, sales, and brand growth.
  • Launch and manage campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads, and LinkedIn Ads.
  • Develop and manage both acquisition and retargeting campaigns to nurture prospects through the funnel.

Optimization & Analysis

  • Perform A/B and multivariate testing on creatives, copy, and landing pages.
  • Optimize campaigns daily to improve CTR, CPC, ROAS, CPA, and conversion rates.
  • Monitor performance dashboards and provide actionable insights.

Reporting & Insights

  • Deliver detailed campaign performance reports on a weekly and monthly basis.
  • Present data-driven recommendations to stakeholders to enhance marketing ROI.
  • Ensure proper implementation of tracking, pixels, and analytics tools.

Collaboration

  • Work closely with content, design, and strategy teams to produce high-performing ads.
  • Partner with global stakeholders to align campaigns with business objectives.
  • Stay ahead of industry updates, platform changes, and competitive benchmarks.

Required Skills & Experience

  • 3–5 years of experience managing paid advertising campaigns across multiple platforms (Google, Meta, LinkedIn, YouTube).
  • Proven ability to manage medium-to-large budgets with measurable ROI.
  • Expertise in PPC, retargeting, display campaigns, and conversion rate optimization.
  • Strong proficiency in Google Analytics, Tag Manager, Ads Manager, and reporting tools.
  • Excellent analytical skills and ability to translate data into actionable strategies.
  • Strong English communication skills (written and verbal).
  • Ability to work
    night shifts aligned with US business hours (mandatory)
    .

Preferred Qualifications

  • Certifications in Google Ads, Meta Blueprint, or LinkedIn Ads.
  • Experience with both B2B and B2C campaigns.
  • Agency background with multi-account management experience.
  • Familiarity with marketing automation and CRM platforms.

Success Metrics

  • Achievement of campaign ROI and ROAS targets.
  • Reduction in CPA and improvement in CPC benchmarks.
  • Delivery of consistent lead and conversion quality.
  • Timely and actionable reporting for stakeholders.

How to Apply

Apply directly through LinkedIn Easy. Apply or send your resume to

with the subject line:
"Paid Ads Expert – US Night Shift | ConnectedStars."

  • Sales And Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India SEOAGE DIGITAL MARKETING PVT LTD Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionSeoage Digital Marketing Pvt Ltd. is a leading digital agency in Dwarka, specializing in a wide range of online promotional activities such as social media marketing, SEO, content marketing, email marketing, and more. The company offers various services including SMS-based solutions, WhatsApp Business, bulk email, chatbot, and Distributed...

  • Digital Marketing Specialist

    4 hours ago

    Delhi, Delhi, India Brands Light digital Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    We're Hiring: PPC Specialist at Brands Light Digital **Company:Brands Light DigitalLocation:No 2, Metro Gate, 1E/2, near , Jhandewalan Extension, New Delhi, Delhi 110055Contact: or Are you a results-driven digital marketer with a passion for pay-per-click advertising? Do you have at least 2 years of experience in managing PPC campaigns? If you thrive in a...

  • Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India Prom Marketing Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionProm Marketing Pvt. Ltd. is a Delhi-based marketing company specializing in comprehensive marketing and advertisement solutions, including digital marketing, magazine branding, and documentary movies. We provide a range of ad services—Video Ads, Text Ads, Linkedin Ads, Twitter Ads, Display Ads, YouTube Ads, Facebook Ads, Banner Ads, and...

  • Digital Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India Team fire 64🔥 Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Digital Marketing Specialist located in Delhi, India. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. Day-to-day tasks include...

  • Digital Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India Bridge Abroad Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionBridge Abroad is an education and career advisory platform dedicated to helping students pursue academic and professional opportunities internationally. With over a decade of experience, Bridge Abroad has established partnerships with over 500 international universities and boasts a strong track record of student success and visa...

  • Digital Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India Social Mould Full time US$ 40,000 - US$ 80,000 per year

    Company DescriptionSocial Mould is a dynamic marketing agency specializing in crafting bold, customized strategies that shape brands for the digital age. From social media management to content creation and digital advertising, we help businesses grow their online presence and connect with their audience in meaningful ways. Our innovative approach ensures...

  • Digital Marketing Specialist

    1 week ago

    Delhi, Delhi, India COTTON SOURCE Full time ₹ 30,00,000 - ₹ 36,00,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Digital Marketing Specialist located in Gurugram. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. Day-to-day tasks include...

  • Digital Marketing Specialist

    1 week ago

    Delhi, Delhi, India MS Solutions Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionMS Solutions is an innovative online marketing agency offering a myriad of integrated web marketing services to businesses across the world. We specialize in providing tailored marketing strategies that enhance the online presence and growth of our clients. Our focus is on delivering impactful results through creative and data-driven...

  • Digital Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India MINDSNOB CONSULTING PVT LTD Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Company DescriptionMINDSNOB CONSULTING PVT LTD offers a range of services including IT Services, Networking Services, and Event Management. We provide industry best practices for design, installation, project management, infra-audits, and support. Our team manages over 50,000 network nodes through resident engineers and help desks. We also partner with...

  • Digital Marketing Specialist

    3 days ago

    New Delhi, Delhi, India, Delhi Miran World Full time

    Company Description Miran World is driving the future of AI and AR innovation. We create intelligent solutions that make learning smarter, faster, and more impactful. Role Description This is a full-time role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns...