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Digital Marketing Manager
2 weeks ago
Job Title: Digital Marketing Manager
Location: Madurai (Work From Office)
Experience: 5 - 8 Years
Employment Type: Full-Time
About the Role:
We are seeking a dynamic and results-driven Digital Marketing Manager with 5 to 8 years of proven experience to lead and execute our digital marketing strategies. This is a full-time role based in Madurai with work from office.
Key Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.
- Lead and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others to maximize ROI.
- Analyze campaign performance using tools like Google Analytics, SEMrush, or similar, and provide actionable insights to improve effectiveness.
- Manage content creation and digital assets, collaborating with designers, content writers, and other stakeholders.
- Oversee SEO efforts to improve organic search rankings and increase website traffic.
- Monitor industry trends and competitor activities to identify new opportunities and best practices.
- Manage budgets and allocate resources effectively to maximize campaign success.
- Lead, mentor, and collaborate with the digital marketing team to meet project deadlines and business objectives.
- Report regularly on digital marketing performance to senior management and recommend adjustments as needed.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 5-8 years of experience in digital marketing with a strong focus on strategy and execution.
- Proven experience managing successful digital marketing campaigns and teams.
- Proficient with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, SEO tools (Ahrefs, Moz, SEMrush), email marketing platforms, and CRM systems.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and leadership skills.
- Self-motivated and proactive with the ability to work effectively in an office environment.
- Knowledge of the latest trends and best practices in online marketing and measurement.
Benefits:
- Work from office in a collaborative environment.
- Competitive salary and performance bonuses.
- Opportunities for professional growth and development.
- Engaging and supportive work culture.
Job Type: Full-time
Pay: ₹25, ₹40,328.91 per month
Work Location: In person
