SEM Head

Job Title: SEM Head (Search Engine Marketing Head)

Location: Thane, Maharashtra

Salary: ₹50,000 – ₹90,000 per month

Experience: 4–10 years

Education: Bachelor's Degree (Any discipline)

Gender Preference: Open to Both (Male/Female)

Job Description:

We are seeking a highly skilled and results-driven SEM Head to lead our search engine marketing initiatives. The ideal candidate will be responsible for managing and executing paid search strategies across various digital platforms, driving qualified traffic, and maximizing ROI.

Key Responsibilities:

• Develop and implement comprehensive SEM strategies to achieve business goals.
• Manage and optimize PPC campaigns across Google Ads, Bing, and other platforms.
• Conduct keyword research, ad copy creation, bid management, and performance analysis.
• Work closely with the SEO, content, and analytics teams to enhance campaign performance.
• Monitor budget and performance metrics such as CTR, CPC, CPA, and conversions.
• Leverage data to make data-driven decisions and improve campaign effectiveness.
• Stay updated with industry trends, algorithms, and best practices in paid search marketing.
• Lead and mentor a team of SEM specialists to ensure consistent performance and growth.
• Prepare detailed reports on campaign performance and present insights to senior management.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 4–10 years of proven experience in SEM/PPC management.
• Strong understanding of Google Ads, Google Analytics, and other digital marketing tools.
• Experience managing large-scale SEM campaigns and budgets.
• Excellent analytical, organizational, and time-management skills.
• Strong communication and team leadership skills.
• Certification in Google Ads, Bing Ads, or relevant platforms preferred.

Benefits:

• Competitive salary with performance-based incentives.
• Opportunity to lead high-impact digital marketing initiatives.
• Dynamic and collaborative work environment.
• Career growth and professional development opportunities.

Job Type: Full-time

Pay: ₹50, ₹90,000.00 per month

Work Location: In person