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Fashion Designer
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Job Summary:
We are looking for a creative and innovative Fashion Designer (Female) with experience in Women's Casual & Formal Wear to join the dynamic team at SALT ATTIRE. In this role, you will conceptualize and design cutting edge fashion collections that resonate with our unique brand identity and mission. You will work collaboratively with cross functional teams to bring your visions to life, ensuring that our collections not only meet market trends but also push the boundaries of style and creativity.
Join us in this dynamic role where you can showcase your passion for fashion and contribute to the success of our brand.
Responsibilities:
1. Fashion Forecasting:
- Analyze the market and monitor current fashion trends, collections, customer preferences and competitor activities.
- Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.
- Forecast fashion for the season and give guidelines to the stakeholders in design team.
2. Apparel Design:
- Plan and create new designs post getting concept guidelines from creative head for look of the season/special collection/events etc.
- Set clearly defined guidelines and plan the design range as per sales budget.
- Ensure designs are at par with the current market trends and in line with brand philosophy.
- Ensure precise designs are offered in order to maintain high design success rate and achieve targets.
- Coordinate with Fabric Department, Pattern makers, Tailors, cutting masters etc for sample making and end to end coordination for final production.
- Provide creative direction to the brand by conceptualizing and developing range for different season.
- Ensure desirable level of design approval ratio and give regular feedback in order to make clear decisions on the design range.
3. Innovation:
- Ensure seasonal freshness of the collections in tune with international benchmarks and trends to drive brand as an innovative fashion leader.
- Promote new concepts, designs, systems and out of the box thinking for product innovations and processes.
4. Market Research:
- Analyze the market and monitor current fashion trends, collections, customer preferences and competitor activities for fashion forecasting and give broad direction to individual brands
- Create themes for different seasons and provide the seasons theme brief to the marketing and visual merchandizing team.
5. Adherence to design calendar & SOP:
- Monitor the activities of the design team to ensure delivery of designs as per design calendar.
Job Requirements:
- Education & Experience: Bachelors or Masters degree in Design from NIFT with 3 to 6 years of experience.
- Behavioral Skills: Good aesthetic sense, effective communication, well organized, and collaborative.
- Technical Skills: Proficient in Adobe Photoshop, Illustrator, and CorelDRAW; innovative mindset with strategic thinking ability.
- Industry Experience: Must have experience in Women's Western Wear, Casual & Formal, and prior work in a leading Export/Buying House, Retail, or Fashion environment.
- Domain Knowledge: Understanding of Indian fabrics, silhouettes, and customer preferences.
