Content creator and copywriter

6 days ago

Pune, Maharashtra, India Communal Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role Overview

The
Content Creator & Copywriter
will be the voice and creative storyteller of Communal. This role is ideal for someone who can think in ideas, write catchy copy, and create content that connects with Gen Z and millennial skincare enthusiasts. From crafting engaging captions and campaigns to brainstorming viral content concepts, this person will ensure every word and piece of content reflects Communal's playful yet premium brand ethos. They should also be
confident on camera
, as the role may involve creating face-to-camera content, participating in trends, and adding a personal, relatable touch to Communal's social presence.

Key Responsibilities

Content Creation & Ideation

  • Develop creative content ideas for Instagram, TikTok, and YouTube aligned with skincare & beauty culture.
  • Write compelling captions, taglines, product descriptions, and ad copy that drive engagement and conversions.
  • Plan and execute content calendars with innovative campaign ideas (festive, product launches, influencer collabs).
  • Brainstorm and script short-form video concepts (Reels, TikToks, Shorts).
  • Collaborate with design and video teams to bring ideas to life.

Copywriting & Storytelling

  • Write clear, witty, and scroll-stopping copy for posts, stories, reels, ads, and emailers.
  • Ensure brand voice consistency across all communication.
  • Transform technical skincare info into relatable, fun, and viral-friendly messaging.
  • Support influencer collaborations by drafting creative briefs and content hooks.

Trend Spotting & Adaptation

  • Track viral content formats, memes, and trending topics across beauty & lifestyle.
  • Quickly adapt trends into Communal's brand voice.
  • Suggest new creative strategies to maximize reach and engagement.

Performance & Optimization

  • Work with the marketing team to test which copy styles and content formats perform best.
  • Continuously improve content based on analytics and audience feedback.

Core Competencies

  • Strong writing skills with a knack for short, catchy, and impactful copy.
  • Creative mindset with storytelling ability for beauty/skincare content.
  • Awareness of social media trends, memes, and internet culture.
  • Understanding of brand positioning and tone of voice.
  • Ability to juggle multiple campaigns under tight deadlines.

Technical Skills

  • Proficiency in content planning tools (Notion, Trello, or similar).
  • Familiarity with social media platforms (Instagram, TikTok, YouTube).
  • Basic Canva skills for quick mock-ups and idea visualization (bonus).
  • Knowledge of SEO and ad copywriting is a plus.

Personal Attributes

  • Trend-savvy, witty, and culturally tuned in to Gen Z/millennial aesthetics.
  • Self-starter with fresh ideas and a strong creative instinct.
  • Detail-oriented with a focus on brand consistency.
  • Collaborative, adaptable, and quick on execution.

Qualifications & Experience

  • 1–2 years of experience
    in content creation and/or copywriting, preferably in skincare, beauty, or lifestyle brands.(preferred)
  • Freshers can apply too.
  • Demonstrated portfolio of creative campaigns, captions, and content.
  • Prior experience working with social media/influencer-driven brands is a plus.
  • This is a full-time, on-site role based in Pune.

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