Specialist - Talent Strategy (Influencer)

7 days ago

Mumbai, Maharashtra, India FCB Kinnect Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

The Generalist/Specialist Influencer - Talent Strategy is responsible for driving the thinking and planning behind influencer campaigns. This role requires staying ahead of pop culture, internet trends, and the influencer ecosystem to ensure the right creators are matched to the right ideas. The manager will also bring expertise in different influencer marketing formats from meme marketing and PR amplification to celebrity partnerships and affiliate programs.

Key Responsibilities

  • Build influencer plans that map the right mix of creators to campaign ideas and objectives.
  • Stay ahead of pop culture, trending names, and life moments that can be leveraged by brands.
  • Specialize in influencer marketing formats: meme marketing, PR-driven plays, digital amplification, celebrity partnerships, barter, and affiliate programs.
  • Develop vertical expertise (fashion, beauty, tech, finance, lifestyle, etc.) to provide sharp recommendations.
  • Partner with Creative Strategy to embed influencers organically into ideas.
  • Partner with Buying & Negotiation to ensure recommendations are feasible within budget.
  • Maintain an influencer intelligence database with cost, engagement, and performance insights.
  • Benchmark influencers against category standards and competitors.
  • Forecast campaign performance based on influencer fit (with Media & Analytics).
  • Share post-campaign learnings to improve future planning.
  • Identify trending and undiscovered talent to drive efficiencies.
  • Maintain and build relationships with influencers and talent agencies; meet them to explore new opportunities for partnership.

Requirements

  • 1-4 years in influencer marketing, talent partnerships, or digital strategy.
  • Strong knowledge of the influencer ecosystem across categories and platforms.
  • Ability to connect brand objectives with cultural and creator opportunities.
  • Excellent presentation and storytelling skills.
  • Data-driven with strong analytical ability to assess creator performance.

Key Performance Indicators (KPIs)

  • % of influencer recommendations approved in first round.
  • Hit rate: % of shortlisted influencers successfully closed.
  • Fitperformance correlation (performance vs. benchmarks).
  • Number of first-mover collaborations secured.
  • Client satisfaction with influencer plans.

  • Influencer Marketing Intern

    7 days ago

    Mumbai, Maharashtra, India Vavo Digital | Influencer Marketing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionWelcome to Vavo Digital, where innovation meets marketing excellence. Based in India and expanding into Dubai, we specialize in creating impactful influencer campaigns that cater to various budget needs. Our refined framework ensures your brand is amplified through trusted influencers across multiple platforms such as Instagram, LinkedIn,...

  • Influencer Marketing Specialist

    5 days ago

    Navi Mumbai, Maharashtra, India Outbrand Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Influencer Marketing SpecialistJob Title: Influencer Marketing SpecialistLocation: Onsite - Vashi (Navi Mumbai)Employment Type: Permanent, Full-timeJob Overview:Outbrand Solutions is seeking enthusiastic and passionate interns or freshers to join our team as Influencer Marketing Specialist. This is a fantastic opportunity for individuals looking to break...

  • Talent Acquisition Specialist

    2 days ago

    Mumbai, Maharashtra, India Ethinos Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Company DescriptionEthinos is a leading digital marketing agency headquartered in Mumbai, with a strong presence across multiple locations in India and Australia. We specialize in providing digital solutions tailored to address modern business challenges, offering services in areas such as social media marketing, performance marketing, marketing automation,...

  • Talent Acquisition Specialist

    6 days ago

    Mumbai, Maharashtra, India ESDS Software Solution Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Description–Senior Talent Acquisition SpecialistLocation: MumbaiDepartment: Human Resources – Talent AcquisitionReports to:Head of Talent Acquisition.Grade/Level:Senior SpecialistAbout the Role– We are seeking a dynamic and forward-thinking Senior Talent Acquisition Specialist to join our HR team at ESDS Software Solution Limited. This role goes...

  • Influencer marketing executive

    2 weeks ago

    Mumbai, Maharashtra, India URPopular - Influencer Marketing Co Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job Description – Influencer Marketing Associate (0–6 months experience)Position: Influencer Marketing Fresher (Entry-Level)Experience Required: 0–6 months in Influencer MarketingEmployment Type: Full-time⸻About the RoleWe are looking for a sharp, ambitious individual who wants to build a strong career in influencer marketing. This is a high-energy,...

  • Talent / Influencer Manager

    1 day ago

    Mumbai, Maharashtra, India CREATE Full time ₹ 2,40,000 - ₹ 6,00,000 per year

    About us :CREATE is an influencer marketing and talent management agency managing influencers like Monkey Magic, Sidiously, Camerawalebhaiya, Passenger Paramvir and many more, working with a total of 2000+ creators across platforms.CREATE other than influencer marketing and talent management focuses on creating creator-led brand content along with creative...

  • Talent Acquisition Specialist

    5 days ago

    Mumbai, Maharashtra, India Credence Analytics Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role OverviewWe are looking for a dynamic and resourceful Talent Acquisition Specialist to join our HR team.The ideal candidate should have strong experience in end-to-end recruitment across multiplefunctions and should be able to balance strategic talent planning with hands-on sourcing andclosures. This role is critical to strengthening our workforce by...

  • Influencer Marketing Specialist

    7 days ago

    Mumbai, Maharashtra, India El Sol Strategic Consultants Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title:Marketing Associate (Influencer Marketing)Location:Mumbai/Delhi,In-Office Full-Time(5 days working, last Saturday working)Timings:9:30 - 6:30pmAt El Sol Strategic Consultants, we merge imagination, knowledge and technology to build brands and enable their digital transformation. We've combined creative strategy, market insights, and cutting-edge...

  • Creative Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Influencer Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    is a leader in the Influencer marketing industry in India, combining Technology withCreativity to help brands collaborate with 70,000+ creators. is a team of 40+ teammembers and aims to target Rs. 400 cr in Gross revenue by 2026. It's an initiative of India's fastest-growing digital agency, Social Beat with 300+ digital experts across India.With our web &...

  • Marketing Manager

    1 week ago

    Mumbai, Maharashtra, India Influencer Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Role and Responsibilities:Lead, identify and proactively onboard influencers on performance campaignsUnderstand and figure out how to maximize storefront performance by matching theright influencers with the right brandsGuide the discussion on product and brand integration in influencers' content.Coordinate and manage expectations in terms of quality and...