Assistant Marketing Manager

2 days ago

Chennai, Tamil Nadu, India Tallento (JobSite) Full time ₹ 7,00,000 per year

Marketing (IIT-JEE, NEET & Foundation Division)

Location:
Chennai (Corporate Office)

Open Positions:
10

Experience Required:
Minimum 3 years

Preferred Industries:
Education / FMCG / Banking / Telecom / Healthcare

Salary:
Up to ₹7 LPA

About the Organization:

A reputed and fast-growing educational organization with a strong presence in test preparation and academic excellence is looking for dynamic professionals to join its
Marketing Division
in Chennai. The company focuses on delivering top-quality education programs for
IIT-JEE, NEET, and Foundation-level students
across India.

Role Overview:

The
Assistant Manager – Marketing
will be responsible for developing, executing, and managing marketing strategies to promote the organization's programs for IIT-JEE, NEET, and Foundation courses. This role demands creativity, strategic thinking, and the ability to drive measurable marketing results across digital and offline channels.

Key Responsibilities:

  • Plan and implement marketing strategies to achieve student enrollment and revenue goals.
  • Execute
    online and offline marketing campaigns
    , including social media, print, events, and local outreach.
  • Collaborate with academic, sales, and counseling teams to design and run promotional activities.
  • Organize
    seminars, workshops, and school outreach programs
    for student engagement.
  • Conduct market research and competitor analysis to identify new marketing opportunities.
  • Manage marketing budgets and ensure cost-effective campaign execution.
  • Coordinate with vendors and creative agencies for campaign deliverables.
  • Track and report campaign performance using analytics tools and dashboards.
  • Ensure consistent brand messaging and effective communication with target audiences.
  • Supervise marketing executives and ensure alignment with organizational goals.

Required Skills & Competencies:

  • Minimum
    3 years of relevant experience
    in marketing, preferably in
    Education, FMCG, Banking, Telecom, or Healthcare sectors
    .
  • Strong understanding of marketing strategy, campaign management, and lead generation.
  • Excellent verbal and written communication skills.
  • Proficiency in
    digital marketing tools
    , CRM systems, and data analysis platforms.
  • Leadership, time management, and team coordination skills.
  • Creative mindset with analytical thinking and problem-solving ability.

Educational Qualification:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • MBA/PGDM in Marketing will be preferred.

What We Offer:

  • Competitive salary up to ₹7 LPA based on experience and performance.
  • Opportunity to work with a reputed brand in the education sector.
  • Collaborative and growth-driven work culture.
  • Exposure to large-scale marketing operations and strategic campaigns.

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